Learn more about PPC and its strategies

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PPC stands for Pay Per Click. PPC advertising is at the core of many brands' online marketing efforts, allowing marketers to place ads on advertising platforms and pay the platform's host for each click on their ad. Some brands put too much effort into keywords, resulting in temporary high rankings but burning through their marketing budget. Others, on the other hand, bid too little and fail to achieve the conversion rates they expect. Luckily, there are easy-to-use smart bidding options in Google Ads that can help singapore consumer email list you improve your performance.

PPC management strategies are also available at the portfolio level, allowing you to apply machine learning to optimize all your campaigns. Understanding that Google's machine learning algorithms take on the load of PPC bidding allows you to focus more on other marketing and conversion strategies. Google Ads now offers smart bidding options to improve your PPC ads.

1. Aim for return on ad spend
Target ROAS helps you maximize the price of your campaigns based on how much revenue you want to earn per $15 you spend on PPC advertising. When you enter your target ROAS, your Google Ads campaigns will set bids for your cost-per-click campaigns to achieve this goal. Target ROAS is highly dependent on historical data. Google requires that your campaign has at least 30 conversions over a period of 30 days if you want to use target ROAS to optimize your search ads. Other ad types have other minimum requirements.

For best results, you should achieve 30 conversions in 50 days before implementing target ROAS bidding. With this technique, the algorithm has data to learn from. According to our own internal research, this command technique can increase conversion value by about 35% on average.

2. Target customer acquisition cost
Target CPA allows advertisers to set a cost-per-acquisition goal they want to achieve with their PPC ad campaigns. Using this parameter as an optimization target, Google's Smart Bidding algorithm will aim to achieve conversions at an average cost equal to the target CPA. Target CPA is a simple way to leverage historical data and contextual signals to get more conversions for less money.