What do SEOs need to do to be/remain competitive in times of Search Experience Optimization?
Posted: Sat Feb 01, 2025 9:29 am
It should be clear to every SEO by now that Google is increasingly focusing on the user experience, satisfying search intent and the user's experience when searching through various updates and changes to the algorithm. In order to meet these requirements, website operators must first and foremost understand what intention a user has when entering a search query. That certainly sounds easier than it is. However, if you know your target group and align your content with the various search intents, you are already a big step ahead.
The better your website matches the search intent, the more likely you are to achieve good rankings in the search results. But what exactly should website operators pay attention to in order to successfully implement Search Experience Optimization? We'll show you what's important:
User Intent – Do, know or go?
In order to successfully implement Search Experience Optimization on your own website, you first need to understand what intention users might have when they type a search term (keyword) into Google. Google itself divides search intent into three different types:
Do = Transactional
Know = Informational
Go = Navigational
For a better understanding, we have briefly explained the search intentions and added a few examples:
type of search query
Explanation
examples
Transactional search query
User wants to carry out a transaction and usually has a clear intention to purchase.
“Buy iPhone”, “Finance a VW Tiguan”, “Order leather trousers online”
navigation-oriented search query
User wants to go to a specific website and uses the search engine as navigation.
“Apple”, “BMW Configurator”, “Natural History Museum Berlin”
information-oriented search query
User is looking for information or answers to their own question.
“What to do if you have a bladder infection?” “Make your own sushi”, “Who invented electricity?”
If the intention cannot be clearly classified based on the keyword pakistan mobile numbers list entered, the search engine displays different types of content. This is usually commercial and information-driven content, so that the most important search intentions are served.
To make a user on your site happy with the content shown there, you should ask them the following questions:
For which search term or search term combination should your page appear in the search results?
What does the user expect when he/she makes a specific search query?
Does my site and its content meet the user's expectations in relation to the search query he/she entered?
When searching for user intent, you should look at the well-ranking content of other websites for a keyword or keyword combination. This is especially true for the first search results page (SERPs). This will give you information about what content users are looking for when they enter a search term into Google. Of course, the content of the pages should correspond to the user's respective search intent.
Conclusion
With a targeted analysis of search intent, you can satisfy your website visitors and deliver exactly what the user was looking for. Then the rankings will work out too.
The better your website matches the search intent, the more likely you are to achieve good rankings in the search results. But what exactly should website operators pay attention to in order to successfully implement Search Experience Optimization? We'll show you what's important:
User Intent – Do, know or go?
In order to successfully implement Search Experience Optimization on your own website, you first need to understand what intention users might have when they type a search term (keyword) into Google. Google itself divides search intent into three different types:
Do = Transactional
Know = Informational
Go = Navigational
For a better understanding, we have briefly explained the search intentions and added a few examples:
type of search query
Explanation
examples
Transactional search query
User wants to carry out a transaction and usually has a clear intention to purchase.
“Buy iPhone”, “Finance a VW Tiguan”, “Order leather trousers online”
navigation-oriented search query
User wants to go to a specific website and uses the search engine as navigation.
“Apple”, “BMW Configurator”, “Natural History Museum Berlin”
information-oriented search query
User is looking for information or answers to their own question.
“What to do if you have a bladder infection?” “Make your own sushi”, “Who invented electricity?”
If the intention cannot be clearly classified based on the keyword pakistan mobile numbers list entered, the search engine displays different types of content. This is usually commercial and information-driven content, so that the most important search intentions are served.
To make a user on your site happy with the content shown there, you should ask them the following questions:
For which search term or search term combination should your page appear in the search results?
What does the user expect when he/she makes a specific search query?
Does my site and its content meet the user's expectations in relation to the search query he/she entered?
When searching for user intent, you should look at the well-ranking content of other websites for a keyword or keyword combination. This is especially true for the first search results page (SERPs). This will give you information about what content users are looking for when they enter a search term into Google. Of course, the content of the pages should correspond to the user's respective search intent.
Conclusion
With a targeted analysis of search intent, you can satisfy your website visitors and deliver exactly what the user was looking for. Then the rankings will work out too.