For starters, GA uses a lot of terms and filter names that might not make much sense to the average user. In fact, Google offers a whole bunch of online courses to help you figure out how to use it. Great, right? Well, not everyone has the time or know-how to spend weeks learning how to use the platform, meaning it's not a great choice for beginners or less tech-savvy teams.
On top of that, Google Analytics 4 (the latest version of GA) is totally different canada whatsapp list from previous versions—which means you could spend months figuring out how to use Google Analytics, only for it to get completely changed around in a few years. Some of the other issues that have been reported with GA include: Constant changes: Google often updates GA, which means menus, metrics, and features may be hard to find, even for regular users.
Sometimes they even delete data with little to no warning. Unwanted data: and bots, which can skew your results. For example, if your sales team is repeatedly looking at your own landing page, you might think it's getting more website traffic than it is.
GA includes data from internal users
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