GDPR compliance and data-driven web tracking: What initially sounds contradictory now goes hand in hand thanks to Google Consent Mode – and can give advertisers a competitive advantage.
With the help of two new tag settings - "analytics_storage" and "ad_storage" - the API can independently determine whether the website has received the user's consent to use cookies for advertising purposes or not. If the user has not given their consent, Google Consent Mode ensures that no marketing cookies are used.
In this case, only contextual advertising is displayed instead of finland mobile numbers list personalized advertising. Conversions are then measured on an aggregated basis so that marketing success can be analyzed in a GDPR-compliant manner.
Summary PPC Trends 2022
Performance Max campaigns, switching to responsive search ads or the increasing importance of social media advertising: advertisers are facing some changes and innovations in the coming year.
You should definitely keep an eye on the PPC trends for 2022 in order to start the new paid advertising year successfully.
PPC agency mso digital
Do you have any further questions or do you need support with the PPC optimization of your website? Then please contact us!
Google Consent Mode – What makes it so interesting for marketers?
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