Knowing how other colleagues in the sector work and their conclusions regarding certain findings is, for me, a priority part of my work.
Subsequently, one of the basic tasks is checking the mail.
With this, I supervise all the client's requests to the agency and monitor content and functionality that may affect the website's positioning.
As a result, the departments directly involved in the action requested by the client (SEO, SEM, development, programming, copywriters and creatives) determine the best way to execute a specific request.
Within the SEO department, we examine the action required and advise the other departments on the best way to carry it out or, where appropriate, we inform the client of the inconvenience of what they are asking for and its impact on positioning, offering them other alternatives.
It is one of the most time-consuming tasks, but for me it is essential to monitor any changes to the website that, if not detected in time, can have negative implications for its positioning.
The above is the reactive part of my work, but then there is the proactive part, which consists of the planning and execution of all tasks derived from a previous data extraction.
I review all the websites daily, monitoring the projects, number code philippines alarms and progress with the help of different tools.
I divide this study into categories based on the type of client, since each one has its own characteristics and therefore the analysis of metrics depends on the type of project: from scratch, migration, historical client, etc.
Based on the above, the required departmental work is marked, giving priority to the execution of tasks derived from the analysis of the data obtained from this monitoring.
I always say that this is the moment when “the urgent takes time away from the important” but it is essential in priority situations such as the detection of an abrupt change in positions or the massive loss of URLs in a migration.
Another basic part of my job as Head of SEO is to offer and advise my clients on changes that we believe will result in an improvement in the website's positioning.
In this section we take an active part, examining not only technical factors in which the team is directly involved, but we also detect opportunities such as identifying certain content that may respond to a user's search intention and that is not being offered on the site.
Link building actions are also part of my daily work.
This includes actions such as monitoring links, identifying toxicity, disavowing as appropriate, searching for opportunities and, what is a priority for me, detecting sites that name or refer to my client and that do not link to us, often due to the ignorance of the editors or webmasters themselves.
It is incredible how effective this task is in obtaining absolutely natural links.
To this I add the execution of audits and the detection of problems in the case of proposals from potential clients, who we analyse and study how we can help them to meet their needs.