Click-through rate (CTR)
Posted: Sat Feb 01, 2025 5:45 am
you know exactly how many unique visitors turn into real buyers. Then the metric value will help you calculate how many customers you will get;
You need to evaluate the results of your campaigns. In this case, the number of unique visitors will show how many people went to a specific page of your site through an ad.
By the way, unique visitors and “visits” in Metrica, as well as “Sessions” in Google Analytics are completely different metrics.
Shows
The metric shows how many users saw your ad. You need to evaluate impressions because:
they help calculate CTR, as well as % impressions;
The higher their value in display advertising, the more often people interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms and shown in the same reports as clicks.
Involvement
This metric shows how much interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement kenya telegram data section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.
Engagement is analyzed simultaneously with the number of clicks and unique visitors. Information on these three metrics allows you to judge the quality and volume of traffic. If new users, upon arriving at the site, do not immediately close it, the reason may be the irrelevance of the ad, poor content of the landing page, or its long loading time.
It displays the number of clicks on an ad to the total number of impressions. To calculate this indicator, the following formula is usually used:
CTR = number of clicks / number of impressions × 100%
Clickability is one of the most important metrics in context because:
You need to evaluate the results of your campaigns. In this case, the number of unique visitors will show how many people went to a specific page of your site through an ad.
By the way, unique visitors and “visits” in Metrica, as well as “Sessions” in Google Analytics are completely different metrics.
Shows
The metric shows how many users saw your ad. You need to evaluate impressions because:
they help calculate CTR, as well as % impressions;
The higher their value in display advertising, the more often people interact with your product, which increases its awareness.
Where to watch?
Impressions are counted by advertising algorithms and shown in the same reports as clicks.
Involvement
This metric shows how much interest a visitor has in your site after landing on it. Engagement is measured by time spent on the site and viewing depth — the number of pages a user scrolls through in one session.
How to know engagement?
You can view engagement statistics in the Behavior — Engagement kenya telegram data section of Google Analytics. The easiest way is to link Google Analytics to Google Ads and evaluate metric values directly in advertising reports.
To evaluate the engagement rate in Yandex Metrica, you need to go to “Reports”, then “Standard reports” — “Audience” — “Viewing depth” / “Time on site”.
Engagement is analyzed simultaneously with the number of clicks and unique visitors. Information on these three metrics allows you to judge the quality and volume of traffic. If new users, upon arriving at the site, do not immediately close it, the reason may be the irrelevance of the ad, poor content of the landing page, or its long loading time.
It displays the number of clicks on an ad to the total number of impressions. To calculate this indicator, the following formula is usually used:
CTR = number of clicks / number of impressions × 100%
Clickability is one of the most important metrics in context because: