Google Trends in the elections
Posted: Sat Feb 01, 2025 4:36 am
In Rio de Janeiro, another major urban center, search behavior also revealed a competitive landscape. Analysis of data between September 27 and October 3, 2024, showed that the main candidates were in a fierce dispute for the interest of the electorate.
Source:Google Trends
Here, it is interesting to note that candidates with a lower search rate do not necessarily indicate a lack of interest, but rather that the public's attention is more divided between the main competitors.
This data was updated weekly to provide a dynamic view of the electoral process, helping to identify how voters were reacting to the campaigns.
Top trending terms and topics
In addition to searching for candidates, voters also use viber data Google to clarify doubts about the electoral process. Terms such as “candidate for councilor”, “candidate for mayor” and “alternate councilor” have seen significant increases since the start of the campaign on August 16, 2024.
Source Google Trends
Source:Google Trends
The query for “alternate councilor” is a curious example, since, although this is not a position in dispute, the term appears frequently due to the role of alternates during the counting process and in the case of vacant positions.
Another relevant point is the increase in searches for specific topics in São Paulo. According to Google Trends analysis, there has been a significant increase in interest in topics such as education, health and public transportation in the last four years.
Google Trends in the elections
Source:Google Trends
Google Trends in the elections
Source:Google Trends
This demonstrates a clear shift in voters’ priorities, who are increasingly interested in issues that directly impact their daily lives. These issues are key to candidates’ platforms, and they must be aware of what voters are looking for.
google site
In this way, Google Trends not only indicates the most searched names, but also provides valuable insights into the issues that could define the course of the elections.
Comparisons between previous elections
A comparative analysis between the 2024 municipal elections and the 2020 and 2016 elections also reveals changes in voters' search behavior.
In 2020, for example, searches for terms such as “councilor” and “mayor” were significantly lower than in 2024, which can be attributed to greater access to the internet and the use of digital platforms to obtain information.
Below are the questions people will ask on Google in 2024.
Google Trends in the elections
Google Trends in the elections
And these, below, were the questions asked in 2022 and 2020.
Google Trends in the elections
Google Trends in the elections
Furthermore, in previous elections, voters tended to seek information only in the days close to voting.
Today, however, there is a steady interest throughout the campaign, which may be a reflection of increased digital participation and the increase in search tools available to the public. We show this in this article on the importance of political debates for SEO .
This change in behavior reflects a more engaged electorate that is eager for information, which poses a greater challenge for candidates, who need to maintain a constant and relevant presence on digital platforms.
Source:Google Trends
Here, it is interesting to note that candidates with a lower search rate do not necessarily indicate a lack of interest, but rather that the public's attention is more divided between the main competitors.
This data was updated weekly to provide a dynamic view of the electoral process, helping to identify how voters were reacting to the campaigns.
Top trending terms and topics
In addition to searching for candidates, voters also use viber data Google to clarify doubts about the electoral process. Terms such as “candidate for councilor”, “candidate for mayor” and “alternate councilor” have seen significant increases since the start of the campaign on August 16, 2024.
Source Google Trends
Source:Google Trends
The query for “alternate councilor” is a curious example, since, although this is not a position in dispute, the term appears frequently due to the role of alternates during the counting process and in the case of vacant positions.
Another relevant point is the increase in searches for specific topics in São Paulo. According to Google Trends analysis, there has been a significant increase in interest in topics such as education, health and public transportation in the last four years.
Google Trends in the elections
Source:Google Trends
Google Trends in the elections
Source:Google Trends
This demonstrates a clear shift in voters’ priorities, who are increasingly interested in issues that directly impact their daily lives. These issues are key to candidates’ platforms, and they must be aware of what voters are looking for.
google site
In this way, Google Trends not only indicates the most searched names, but also provides valuable insights into the issues that could define the course of the elections.
Comparisons between previous elections
A comparative analysis between the 2024 municipal elections and the 2020 and 2016 elections also reveals changes in voters' search behavior.
In 2020, for example, searches for terms such as “councilor” and “mayor” were significantly lower than in 2024, which can be attributed to greater access to the internet and the use of digital platforms to obtain information.
Below are the questions people will ask on Google in 2024.
Google Trends in the elections
Google Trends in the elections
And these, below, were the questions asked in 2022 and 2020.
Google Trends in the elections
Google Trends in the elections
Furthermore, in previous elections, voters tended to seek information only in the days close to voting.
Today, however, there is a steady interest throughout the campaign, which may be a reflection of increased digital participation and the increase in search tools available to the public. We show this in this article on the importance of political debates for SEO .
This change in behavior reflects a more engaged electorate that is eager for information, which poses a greater challenge for candidates, who need to maintain a constant and relevant presence on digital platforms.