Offer something other than discounts
Posted: Sat Feb 01, 2025 4:01 am
Another example is the brand Gymshark, which sells fitness clothing. According to the script of the video for the BIG DEAL ENERGY campaign, the characters gain superpowers and get into funny situations. One rides an exercise bike, another finds herself inside a show, and the third grows into a giant game character. The dynamism combined with humor brought the video 1.458 million views.
Host a live stream or virtual event
Showcase your Black Friday experience to encourage others to join in. For example, Amazon’s Live Black Friday Deals has received 132K views and 1.2K reviews from shoppers around the world.
You can host a virtual event even if you're in a niche that has little to do with events. For example, MeUndies, a brand that sells underwear for men and women, hosted an exclusive Facebook Live party on Black Friday, a great option during quarantine.
The event included DJ and dance competitions. The more people joined the party, the bigger the discounts MeUndies offered. The result was 13,000 viewers with a 25% conversion rate.
Black Friday is not always limited to discounts. For example, they contradict the principles of luxury brands, and some companies cannot afford to sell at a lower price. Therefore, you can go the other way - for example, release an exclusive collection, provide additional services for free, pay for delivery, etc. For example, the online bookstore Barnes & Noble released more than half a million books with autographs of famous authors on Black Friday.
Kohl's offered a gift card giveaway. To enter, you had brazil number data to leave any comment on social media or retweet with a hashtag that included the brand's name.
The Swatch brand also did not offer discounts. But it released a collection of black watches specifically dedicated to "Black Friday."
Launch a campaign on TikTok
A striking example of a TikTok promotion is the wholesale and retail chain Walmart. In the States, it has long been synonymous with "Black Friday", and it was there that the legendary fights over TVs and mobile phones were filmed. In recent years, everything has changed, and the brand has been actively promoting itself on TikTok since 2019.
In 2020, Walmart launched a social media campaign called Unwrap the Deals. Shoppers had to “unwrap” deals and find surprises using a special filter. TikTokers posted their results, indicating whether they li
Host a live stream or virtual event
Showcase your Black Friday experience to encourage others to join in. For example, Amazon’s Live Black Friday Deals has received 132K views and 1.2K reviews from shoppers around the world.
You can host a virtual event even if you're in a niche that has little to do with events. For example, MeUndies, a brand that sells underwear for men and women, hosted an exclusive Facebook Live party on Black Friday, a great option during quarantine.
The event included DJ and dance competitions. The more people joined the party, the bigger the discounts MeUndies offered. The result was 13,000 viewers with a 25% conversion rate.
Black Friday is not always limited to discounts. For example, they contradict the principles of luxury brands, and some companies cannot afford to sell at a lower price. Therefore, you can go the other way - for example, release an exclusive collection, provide additional services for free, pay for delivery, etc. For example, the online bookstore Barnes & Noble released more than half a million books with autographs of famous authors on Black Friday.
Kohl's offered a gift card giveaway. To enter, you had brazil number data to leave any comment on social media or retweet with a hashtag that included the brand's name.
The Swatch brand also did not offer discounts. But it released a collection of black watches specifically dedicated to "Black Friday."
Launch a campaign on TikTok
A striking example of a TikTok promotion is the wholesale and retail chain Walmart. In the States, it has long been synonymous with "Black Friday", and it was there that the legendary fights over TVs and mobile phones were filmed. In recent years, everything has changed, and the brand has been actively promoting itself on TikTok since 2019.
In 2020, Walmart launched a social media campaign called Unwrap the Deals. Shoppers had to “unwrap” deals and find surprises using a special filter. TikTokers posted their results, indicating whether they li