It uses measurable indicators that are

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SMM – management of company publics in social networks, development and placement of content, communication with users to increase loyalty.
Performance
This direction is based on analytics and precise campaign settings. Therefore, it uses the following tools:

digital advertising, such as contextual and targeted advertising;
email marketing – personalized email campaigns that encourage users to take specific actions;
SEO – website optimization to improve their positions in search engines and attract traffic from search engines;
affiliate marketing – collaboration with partners to promote products and services with payment for each conversion.
Brandformance
Brandformance combines creativity and analytics. Therefore, it uses both performance and branding tools, for example:

advertising creatives – videos and banners that tell kenya telegram data the story of the brand and call users to action;
working with influencers – bloggers who promote the brand thanks to their popularity, calling for action;
analytics and optimization – viewing data that allows you to evaluate the results of campaigns from a performance and branding perspective and improve them.
Marketing Metrics
They provide clear indicators that help evaluate the results of marketing campaigns. The results of the evaluation make it clear which aspects need to be improved and which ones should remain the same.

Branding
Good branding values ​​do not necessarily guarantee quick sales. However, they can improve the long-term value of a brand.

To understand the results of branding campaigns, the following metrics are used:

brand awareness – this is determined through consumer surveys;
reputation and image – these can be judged by mentions of the company in the media and social networks;
user loyalty – it is assessed by repeat purchases of goods, as well as reviews left.
Performance