Skillfactory bought advertising from a blogger with a similar topic on YouTube: the ad is inside the video, and the link inside its description leads to the Skillfactory page
Mobile apps. Like web pages, they can provide valuable information about user behavior. The company begins to better understand the preferences, needs, and habits of its audience - this helps optimize the business's marketing strategies to increase sales.
The VkusVill app collects data on the most frequently ordered products and when ordering a new delivery, it offers the buyer to add them to the cart
Email. Marketing that promotes products, services, or a brand via email is called email marketing. The process of launching an email newsletter begins with creating a user database. After that, the company writes personalized emails and sends them to its audience. As a rule, they contain information about the business's products and services, terms of promotions, and other advantageous offers.
Marketing automation organization Mindbox lists what subjects the email newsletters contain. A person subscribes based on their own understanding of the value of the information offered to them
Tools are specific online resources that are used to manage and optimize marketing efforts in digital channels. They can be:
Google Analytics, Yandex Metrica - for tracking and south korea telegram data analyzing website visit data.
Google Search Console, Yandex Webmaster - tools for SEO and competitor analysis.
Hootsuite, Amplifr, SMMplanner are tools for managing social networks and scheduling posts.
Yandex Direct, Yandex Business, Google Ads, VK Ads are platforms for launching and managing paid advertising.
WordPress, Webflow, Tilda – for creating and managing websites.
UniSender is a platform for creating and sending email newsletters.
AmoCRM, Bitrix24 - CRM system for collecting data about clients.
Figma, Adobe Photoshop, Google Docs are tools for creating graphics and designing content.
Marquiz is a quiz and quiz landing page builder for lead generation.
Digital marketing tools are used at every stage of implementing the main marketing strategy of a business. They help to research the audience, do SEO optimization, create quality content, and also adapt it to different Internet platforms and devices: computers, phones, and tablets.