You can't really say it better than that
Posted: Thu Jan 30, 2025 9:41 am
3 Steps to Expert Positioning with Content Marketing
Now let's move on to your expert positioning. You can achieve this by sharing your knowledge, among other things. My colleague "PR Doctor" Kerstin Hoffman wrote in her book Principle Free in 2012:
Give away what you know to sell what you can.
But to make the leap el salvador telegram screening from "giving away" to "selling", three steps are necessary:
Step 1: Get clarity
You need clarity about your expertise, your target group and your offer.
Without this clarity, I guarantee you will not be happy with content marketing. You will constantly be wondering what you should write, speak or create a video about.
Then you will find it difficult to break down your probably incredibly broad and deep knowledge into the bite-sized pieces needed to regularly publish content that is tailored to your target group.
This is often especially the case if you are not just starting to position yourself as an expert in your field, but if you have already been on the market for a while (perhaps even offline).
Now let's move on to your expert positioning. You can achieve this by sharing your knowledge, among other things. My colleague "PR Doctor" Kerstin Hoffman wrote in her book Principle Free in 2012:
Give away what you know to sell what you can.
But to make the leap el salvador telegram screening from "giving away" to "selling", three steps are necessary:
Step 1: Get clarity
You need clarity about your expertise, your target group and your offer.
Without this clarity, I guarantee you will not be happy with content marketing. You will constantly be wondering what you should write, speak or create a video about.
Then you will find it difficult to break down your probably incredibly broad and deep knowledge into the bite-sized pieces needed to regularly publish content that is tailored to your target group.
This is often especially the case if you are not just starting to position yourself as an expert in your field, but if you have already been on the market for a while (perhaps even offline).