When is the right time to do a website audit?
Posted: Thu Jan 30, 2025 8:15 am
What is an SEO audit?
SEO audit is nothing more than an analysis, through which all aspects of a website are studied from a technical, structural and content point of view.
It allows you to identify areas of intervention and recommend any measures to improve the indexing and positioning of the site. It can take into consideration different aspects, from the link profile to the tree structure, from the benefits of using our homeowner database navigation menus to the URL structure, from the titles to the descriptions, but also 404 errors, loading speed, usability, and much more.
To use a metaphor, SEO analysis could be compared to a complete medical check-up : only thanks to precise tests and diagnoses is it possible to identify the cause of an illness and, above all, to cure it. In the same way, only by carefully analyzing the starting situation of a site, its current positioning and that of its competitors, is it possible to identify the interventions to be carried out.
Doing a website audit is as important as a medical check-up
But not only that! A website audit can be an opportunity for a company to stop and take stock of its digital communication strategy. And, considering the complexity of the paths with which supply and demand meet today, I would say that it could be a significant advantage!
This activity is the one that has always fascinated me the most about my job, a stimulating task that requires precision and competence. In fact, all websites have different characteristics and needs, so each analysis allows me to discover new problems and to think about the best possible technical solutions.
SEO audit is nothing more than an analysis, through which all aspects of a website are studied from a technical, structural and content point of view.
It allows you to identify areas of intervention and recommend any measures to improve the indexing and positioning of the site. It can take into consideration different aspects, from the link profile to the tree structure, from the benefits of using our homeowner database navigation menus to the URL structure, from the titles to the descriptions, but also 404 errors, loading speed, usability, and much more.
To use a metaphor, SEO analysis could be compared to a complete medical check-up : only thanks to precise tests and diagnoses is it possible to identify the cause of an illness and, above all, to cure it. In the same way, only by carefully analyzing the starting situation of a site, its current positioning and that of its competitors, is it possible to identify the interventions to be carried out.
Doing a website audit is as important as a medical check-up
But not only that! A website audit can be an opportunity for a company to stop and take stock of its digital communication strategy. And, considering the complexity of the paths with which supply and demand meet today, I would say that it could be a significant advantage!
This activity is the one that has always fascinated me the most about my job, a stimulating task that requires precision and competence. In fact, all websites have different characteristics and needs, so each analysis allows me to discover new problems and to think about the best possible technical solutions.