How the product/service solves a problem for your potential customers or improves the status quo
Posted: Thu Jan 30, 2025 8:08 am
This is what the Pepyta.com homepage looks like :
This is how you win your next customer!
If you are an entrepreneur and want to increase your turnover
even if you have tried with advertising and public relations in the city
then this automatic method is for you:
you find new contacts to transform into customers
and obtain real and measurable results
unknown to the sellers of fluff.
Let's analyze it:
Clear definition of what it is and who it is for
List of benefits
Market positioning (automatic: no advertising, no PR, no fluff)
This is Evernote.com instead :
Evernote, your second brain.
Get organized, work smarter. Remember everything.
Capture, organize, and share notes from anywhere.
Your best ideas are always with you, always in sync.
Let's analyze it:
Strong impact , thanks to the brain image where to keep every note safe
Great variety of benefits
You outperform your competitors, you are the find investor through investor database v best (repeated twice), wherever you go.
As we can see, in the two proposed examples there are recurring elements that a quality value proposition must include:
List of benefits to quantify the value
Why choose you and not turn to direct competitors
The value proposition is the absolute first thing people should see on your homepage.
It helps people to understand.
Use an appropriate tone of voice .
“Revenue-focused marketing automation and effective sales solutions, with collaboration throughout the sales funnel.” Far from being a value proposition, there are still many companies that express themselves in this way through corporate websites.
The value proposition, written with great skill as we will see, must adopt the language of your target customers. It must seem like a conversation that the potential customer would have with a friend or with himself, if you want to remain imprinted in his mind. Too often, however, the way in which companies talk about their services or products is different from how people talk to each other and describe them. The questions to be answered, however, are outside the company office and the solutions must reach out there, clearly and unequivocally to those who need them.
This is how you win your next customer!
If you are an entrepreneur and want to increase your turnover
even if you have tried with advertising and public relations in the city
then this automatic method is for you:
you find new contacts to transform into customers
and obtain real and measurable results
unknown to the sellers of fluff.
Let's analyze it:
Clear definition of what it is and who it is for
List of benefits
Market positioning (automatic: no advertising, no PR, no fluff)
This is Evernote.com instead :
Evernote, your second brain.
Get organized, work smarter. Remember everything.
Capture, organize, and share notes from anywhere.
Your best ideas are always with you, always in sync.
Let's analyze it:
Strong impact , thanks to the brain image where to keep every note safe
Great variety of benefits
You outperform your competitors, you are the find investor through investor database v best (repeated twice), wherever you go.
As we can see, in the two proposed examples there are recurring elements that a quality value proposition must include:
List of benefits to quantify the value
Why choose you and not turn to direct competitors
The value proposition is the absolute first thing people should see on your homepage.
It helps people to understand.
Use an appropriate tone of voice .
“Revenue-focused marketing automation and effective sales solutions, with collaboration throughout the sales funnel.” Far from being a value proposition, there are still many companies that express themselves in this way through corporate websites.
The value proposition, written with great skill as we will see, must adopt the language of your target customers. It must seem like a conversation that the potential customer would have with a friend or with himself, if you want to remain imprinted in his mind. Too often, however, the way in which companies talk about their services or products is different from how people talk to each other and describe them. The questions to be answered, however, are outside the company office and the solutions must reach out there, clearly and unequivocally to those who need them.