Google Search Rankings Influencing ChatGPT Mentions
Posted: Thu Jan 30, 2025 6:32 am
A new study by digital marketing agency Seer Interactive shows that high-ranking brands on Google are getting more mentions in large language models, proving there is a correlation between Google rankings and ChatGPT AI-generated answers.
The study
Product development director Christina Blake and SEO manager Nick Haigler jiangsu mobile numbers list from Seer Interactive say they conducted the study to “tackle the big picture” on LLM outputs to establish how AI is changing the rules for brand visibility and how people search for them.
Haigler wrote:
“AI is changing how your customers search and rewriting the rules of brand visibility. As marketers, we need to understand what makes large language models (LLMs) call out some brands and not others when relevant questions are asked.”
The study also aimed to answer the following questions:
“Do top Google or Bing rankings boost LLM mentions?”
“Does diverse content (images, videos, ads) make brands more visible?”
“Are backlinks and domain rank the secret sauce behind mentions?”
The study
Product development director Christina Blake and SEO manager Nick Haigler jiangsu mobile numbers list from Seer Interactive say they conducted the study to “tackle the big picture” on LLM outputs to establish how AI is changing the rules for brand visibility and how people search for them.
Haigler wrote:
“AI is changing how your customers search and rewriting the rules of brand visibility. As marketers, we need to understand what makes large language models (LLMs) call out some brands and not others when relevant questions are asked.”
The study also aimed to answer the following questions:
“Do top Google or Bing rankings boost LLM mentions?”
“Does diverse content (images, videos, ads) make brands more visible?”
“Are backlinks and domain rank the secret sauce behind mentions?”