How to turn e-commerce logistics into a marketing tool?
Posted: Sun Dec 22, 2024 8:26 am
Years ago, before the Internet boom and its arrival in our homes and long before the rise of e-commerce, when a store did not have good logistics the consequences were serious, as is logical.
However, this did not mean the end of this business, but at most the loss of the customer.
Nowadays, in a digitalized society like ours, there are intermediary platforms that serve as a meeting point for customers and merchants.
Nowadays, having a poor logistics infrastructure no longer goes unnoticed, as customers share their experiences on these platforms so that anyone interested in a particular business can obtain information.
In this way, the logistics of an e-commerce becomes a double-edged sword.
If it is of excellent quality, users will surely share their good experience with that virtual store so that other users can know first-hand that it is a reliable site.
A reward for a job well done.
But woe betide the e-commerce that fails in logistics!
In contemporary society, the 'here and now' is paramount and that is not something that a user is willing to forget when making an outlay to purchase a product.
Even the smallest detail can turn a customer into an unhappy customer who shares his experience online: a delay in delivery, a defect in the product, etc.
To avoid reaching this extreme, it is essential that you apply the best logistics solutions for e-commerce , among which the following stand out:
Meet deadlines.
Take care of storage.
Good customer service.
Differential shipments.
1.- Meet delivery deadlines
If an e-commerce site is unable to deliver an order on a certain date, it should not promise to do so.
A customer should not be upset if they receive an order in five days, but if they are assured that they will receive it in two days and then they do not, this is likely to cause dissatisfaction.
2.- Choose a good warehouse for your products
One of the advantages of e-commerce is that you don't need a physical location, so why buy or rent a storage facility?
Choosing well will not only result in cost savings, but will also affect delivery times.
3.- Have the ability to resolve incidents
A quality service must take into account that different incidents may occur and the client must be given a quick and satisfactory response.
Standing out at this point can help turn threats into opportunities.
4.- Define your shipping policy
Not only do you have to choose a good distributor, you also have to make it easy for the consumer to buy from the e-commerce site (free shipping over a certain amount, including a gift in the shipment, offering easy payment options, etc.).
What phases should an e-commerce logistics process have to optimize sales?
As we have seen before, logistics refers to a series of processes that, all developed efficiently and in parallel, must result in excellent customer service.
It is not a strict categorization, but generally we speak of five phases:
Shopping.
Customer service.
Inventory Management.
Storage.
Transport.
1.- Purchasing phase
This process is responsible for philippines telephone number the company's supply.
What are you going to buy?
What does it take to produce?
Will the product be manufactured or will it be purchased already manufactured for sale?
These and many other similar questions must be answered in this part of the logistics process.
It is considered a fundamental part when it comes to achieving maximum profitability for a company, since the supply policy has a key and enormously significant impact on the financial aspect of e-commerce.
Among the functions carried out in this process are:
Preparation of the annual purchasing plan
In which it will be decided what, how much and when to buy.
Selection of suppliers
Of all the options available to e-commer
However, this did not mean the end of this business, but at most the loss of the customer.
Nowadays, in a digitalized society like ours, there are intermediary platforms that serve as a meeting point for customers and merchants.
Nowadays, having a poor logistics infrastructure no longer goes unnoticed, as customers share their experiences on these platforms so that anyone interested in a particular business can obtain information.
In this way, the logistics of an e-commerce becomes a double-edged sword.
If it is of excellent quality, users will surely share their good experience with that virtual store so that other users can know first-hand that it is a reliable site.
A reward for a job well done.
But woe betide the e-commerce that fails in logistics!
In contemporary society, the 'here and now' is paramount and that is not something that a user is willing to forget when making an outlay to purchase a product.
Even the smallest detail can turn a customer into an unhappy customer who shares his experience online: a delay in delivery, a defect in the product, etc.
To avoid reaching this extreme, it is essential that you apply the best logistics solutions for e-commerce , among which the following stand out:
Meet deadlines.
Take care of storage.
Good customer service.
Differential shipments.
1.- Meet delivery deadlines
If an e-commerce site is unable to deliver an order on a certain date, it should not promise to do so.
A customer should not be upset if they receive an order in five days, but if they are assured that they will receive it in two days and then they do not, this is likely to cause dissatisfaction.
2.- Choose a good warehouse for your products
One of the advantages of e-commerce is that you don't need a physical location, so why buy or rent a storage facility?
Choosing well will not only result in cost savings, but will also affect delivery times.
3.- Have the ability to resolve incidents
A quality service must take into account that different incidents may occur and the client must be given a quick and satisfactory response.
Standing out at this point can help turn threats into opportunities.
4.- Define your shipping policy
Not only do you have to choose a good distributor, you also have to make it easy for the consumer to buy from the e-commerce site (free shipping over a certain amount, including a gift in the shipment, offering easy payment options, etc.).
What phases should an e-commerce logistics process have to optimize sales?
As we have seen before, logistics refers to a series of processes that, all developed efficiently and in parallel, must result in excellent customer service.
It is not a strict categorization, but generally we speak of five phases:
Shopping.
Customer service.
Inventory Management.
Storage.
Transport.
1.- Purchasing phase
This process is responsible for philippines telephone number the company's supply.
What are you going to buy?
What does it take to produce?
Will the product be manufactured or will it be purchased already manufactured for sale?
These and many other similar questions must be answered in this part of the logistics process.
It is considered a fundamental part when it comes to achieving maximum profitability for a company, since the supply policy has a key and enormously significant impact on the financial aspect of e-commerce.
Among the functions carried out in this process are:
Preparation of the annual purchasing plan
In which it will be decided what, how much and when to buy.
Selection of suppliers
Of all the options available to e-commer