Using the example of Con Tax, a first definition of the target group could be:
Posted: Thu Jan 30, 2025 5:30 am
ConTax asks itself which industry the company sees its customers in. A focus on an industry makes sense because every industry has different requirements. With a focus on the energy industry, ConTax should be familiar with the energy tax law, for example, but in the food industry it should be more familiar with the taxation of food taken out.
The company phase of your B2B target group also plays an important role, because companies that are in the first years of their existence have different demands and requirements than companies that have been established for years.
The fourth and fifth points - market share and number of employees - are also important aspects that you can use to further narrow benin telegram screening down your B2B target group. Of course, you don't have to research the exact market share of every company that comes into question for you - but you should make a rough classification. The tax consultancy ConTax, for example, will not focus on the really big fish because they simply aren't interested in small consultancies like ConTax.
“The companies in our target group are located within a radius of 200 km around Frankfurt aM, are active in the food industry (especially catering) (market share <1%, approx. 30 employees) and have been established on the market for over ten years.”
The company phase of your B2B target group also plays an important role, because companies that are in the first years of their existence have different demands and requirements than companies that have been established for years.
The fourth and fifth points - market share and number of employees - are also important aspects that you can use to further narrow benin telegram screening down your B2B target group. Of course, you don't have to research the exact market share of every company that comes into question for you - but you should make a rough classification. The tax consultancy ConTax, for example, will not focus on the really big fish because they simply aren't interested in small consultancies like ConTax.
“The companies in our target group are located within a radius of 200 km around Frankfurt aM, are active in the food industry (especially catering) (market share <1%, approx. 30 employees) and have been established on the market for over ten years.”