Once the web project has been completed and all the aspects to be taken into account have been carefully taken care of, we will have a great showcase , ready to attract our target audience, but without a defined digital strategy it will remain hidden in an alley , away from traffic and with few options for growth.
And what do we need to do to make the leap to the big street? Make ourselves visible, help people talk about us: we need to gain presence on the Internet and go beyond our website. In other words, we need to attract taiwan telephone number and generate interest.
It is therefore a serious mistake to assume that once the website has been launched, and that time and money have been invested in it, everything is done; because in order for the company's digital identity to be understood as a coherent whole , we need to create and place the rest of the pieces that surround (and direct) the website.
To achieve these objectives, you will need to carry out the actions that best suit your business and your objectives. Some of these may be:
A Content Marketing strategy to maintain a continuous flow of information through all the possibilities that the Internet now offers us. In this way, visibility is provided to information about the product and loyalty is contributed not only throughout the entire purchasing process, but for much longer.
Advertising and Search Marketing actions to generate visibility for the company, its products and services. That is, positioning strategies, pay-per-click campaigns in search engines, as well as targeted advertising on display networks.
Social Media Engagement . Social media profiles allow you to research the market and find interesting contacts. They also help to give more visibility to your content and amplify your brand presence in new markets.
However, not all networks are suitable for all companies. It is important to identify which networks will provide value to you according to your business model.
E-mail Marketing . It is used to establish a continuous and useful relationship with our clients and to sell more. It can be carried out through Newsletters, which are usually sent once a month and through which the company's know-how is gradually demonstrated to potential clients. It can also be developed through email campaigns, which are used for more specific communications and seek direct action. These campaigns usually include promotions and commercial claims.