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Lead portals/directories/platforms

Posted: Thu Jan 30, 2025 4:05 am
by Mitu100@
We all know them, we all find them annoying: the Check24 family !

However, it is comparison portals like this one that can help you reach new customers. These portals invest a huge amount of energy and money (e.g. in SEO or TV advertising) to be listed at the top of a search query. As a provider, you will probably never be able to achieve this in this way, which is why it can make sense to get listed on these portals australia telegram screening despite the sometimes very high costs.

In addition to Check24, which is known for price comparisons for insurance, travel, electricity and internet providers, there are also many industry-specific portals that are structured in a similar way. For example, Persofaktum for personnel service providers, suitApp or Softguide for software or Wer liefert was? for products of all kinds.

With many of these comparison platforms, you not only get the contact details of a potential customer, but the contract is also concluded directly on the comparison platform. This means that you do not have to spend any time afterwards contacting and acquiring the customer, but a (sometimes high) commission is due to the platform operator.

However, there is also another model: your potential customer submits a request to the platform in which he specifies exactly what he needs. The platform then transmits the data (possibly anonymized) to all providers that match the search query. From then on, it is up to you to win the customer for your company.