How to choose the right keywords for your ads
Posted: Sun Dec 22, 2024 8:11 am
How to choose the right keywords for your ads
Choosing the right keywords for PPC ad campaigns involves strategically weighing factors like relevance, competition, and cost. You want to choose keywords that are relevant to your business, but also, ideally, with lower costs per click.
Here are some factors to consider when choosing malaysian numbers keywords for your advertising campaign:
What keywords are your competitors targeting?
If your competitors share the same target audience as your company, it is a good idea to analyze and learn from their advertising campaigns.
To do this, you can use the Semrush Advertising Research tool.
Open the tool, enter your competitor's domain and click " Search ".
You'll see a summary of the total number of paid keywords driving traffic to your competitor's site.
Summary table of positions for
Scroll down to the “Paid Search Rankings” section. This is where you’ll find the keywords that drive users to your domain via paid search ads.
"Organic Search Positions" table
Review the keywords and select those for your own campaign that are relevant to your business and (if possible) have a low CPC.
Professional advice
Also look at the landing pages associated with those ads (in the URL column). This can give you ideas for optimizing your own landing pages and improving your conversion rates.
Next, go to the “ Ad Copy ” tab. Here you will see the ad copy your competitors are using for different paid keywords.
"Ad Copies" tab in the Advertising Research tool
Looking at your competitors' ad copy can help you create better messaging for your own campaigns.
Choosing the right keywords for PPC ad campaigns involves strategically weighing factors like relevance, competition, and cost. You want to choose keywords that are relevant to your business, but also, ideally, with lower costs per click.
Here are some factors to consider when choosing malaysian numbers keywords for your advertising campaign:
What keywords are your competitors targeting?
If your competitors share the same target audience as your company, it is a good idea to analyze and learn from their advertising campaigns.
To do this, you can use the Semrush Advertising Research tool.
Open the tool, enter your competitor's domain and click " Search ".
You'll see a summary of the total number of paid keywords driving traffic to your competitor's site.
Summary table of positions for
Scroll down to the “Paid Search Rankings” section. This is where you’ll find the keywords that drive users to your domain via paid search ads.
"Organic Search Positions" table
Review the keywords and select those for your own campaign that are relevant to your business and (if possible) have a low CPC.
Professional advice
Also look at the landing pages associated with those ads (in the URL column). This can give you ideas for optimizing your own landing pages and improving your conversion rates.
Next, go to the “ Ad Copy ” tab. Here you will see the ad copy your competitors are using for different paid keywords.
"Ad Copies" tab in the Advertising Research tool
Looking at your competitors' ad copy can help you create better messaging for your own campaigns.