This was integral to maintaining
Posted: Thu Jan 30, 2025 3:28 am
The motivation for building their own business? To take control. Gaby adds: “When I had my girls I didn’t want to go back a gruelling 72 hours a week schedule. I wanted to be in charge of my own business and hours and destiny. That was really important.”
Organic growth
“Initially we did a lot of marketing,” Caroline explains. “On website listings, franchise websites and local exhibitions. But actually 70% of our franchisees have come from being customers. It gives families flexibility. So our business has largely grown organically.”
Planning for growth and being prepared for the qatar rcs data next challenge. That’s how the duo have forged such a thriving franchise business. Gaby says: “We’re great believers in gearing up for future growth. We try to get there before the need.”
As Turtle Tots locations multiplied, the next stage was to build a supportive and highly skilled team around them. the quality of the lessons provided and the reputation of the brand. Creating a culture of togetherness has ensured franchisees help one another, too.
The pair recently demonstrated how non-negotiable those high standards are when they made the tough decision to terminate a franchise agreement. A couple of customer complaints had sent some alarm bells ringing, explains Caroline: “It is a rare thing, but we had to do it to uphold the brand.”
Going international
Lessons come thick and fast in business. When asked about their steepest learning curve, Gaby says: “Internationalising the business.” Turtle Tots opened in Melbourne, Australia, but Gaby admits they underestimated the scale of work involved: “It didn’t take off in the way we wanted.” They dusted themselves down and moved on.
Organic growth
“Initially we did a lot of marketing,” Caroline explains. “On website listings, franchise websites and local exhibitions. But actually 70% of our franchisees have come from being customers. It gives families flexibility. So our business has largely grown organically.”
Planning for growth and being prepared for the qatar rcs data next challenge. That’s how the duo have forged such a thriving franchise business. Gaby says: “We’re great believers in gearing up for future growth. We try to get there before the need.”
As Turtle Tots locations multiplied, the next stage was to build a supportive and highly skilled team around them. the quality of the lessons provided and the reputation of the brand. Creating a culture of togetherness has ensured franchisees help one another, too.
The pair recently demonstrated how non-negotiable those high standards are when they made the tough decision to terminate a franchise agreement. A couple of customer complaints had sent some alarm bells ringing, explains Caroline: “It is a rare thing, but we had to do it to uphold the brand.”
Going international
Lessons come thick and fast in business. When asked about their steepest learning curve, Gaby says: “Internationalising the business.” Turtle Tots opened in Melbourne, Australia, but Gaby admits they underestimated the scale of work involved: “It didn’t take off in the way we wanted.” They dusted themselves down and moved on.