We will introduce some success stories of BtoB marketing in Japan
Posted: Wed Jan 29, 2025 10:41 am
Lead qualification refers to the process of selecting leads that are more likely to purchase from the leads you have nurtured.
This involves using a technique called "scoring," which involves converting the actions taken by customers in response to the measures that have been implemented into a score and analyzing it.
Through analysis, for real cell phone number list customers who are determined to be "resulting in effective measures and showing high interest," you can shift to sales efforts, and take the appropriate approach at the right time for each customer.
Continued use
It is important to ensure that acquired customers continue to use the service.
What is needed is communication that helps customers achieve their goals.
Communicate proactively with your customers by understanding their challenges and goals, offering advice, and proposing your own services.
If the company feels that it is necessary, it will likely lead to continued use.
[Japan] BtoB Marketing Success Cases
.
Lion Corporation
Lion Corporation is a company that provides daily necessities such as detergent, soap, toothpaste, toiletries, etc. They operate not only in Japan but also overseas.
Focus on digital marketing
Lion Corporation's success story is its focus on digital marketing through website improvements with consultation from marketers.
Before the site renewal, 50% of inquiries were unintended, even though they had an inquiry form. By improving the flow of visitors to the digital site inquiry form and promoting it, the number of monthly inquiries increased by 6.2 times.
Strike Co., Ltd.
Strike Co., Ltd. is a consulting company that provides M&A intermediation services.
Utilizing owned media
Strike Inc.'s BtoB marketing success story is its use of its own owned media, "M&A Online."
Originally, offline activities such as books and seminars were the main focus. However, by developing its owned media "M&A Online" to provide the latest news and information on M&A online, it has grown into Japan's largest M&A media with an average of 3 million page views per month.
Osaka Chemical Co., Ltd.
Osaka Chemical Co., Ltd. is a company that imports and sells physicochemical and analytical equipment. They provide grinders, vials, capillary columns, etc. to researchers at government agencies and private research institutes.
Introduction of a technology database site
Osaka Chemical Co., Ltd.'s successful BtoB marketing example is its introduction of the technology database site "iPROS."
Until now, promotional activities have been limited to offering campaigns at exhibitions and through catalogue companies.
By introducing the technology database site "iPROS" to conduct promotional activities online, the number of visitors to the website increased, resulting in sales of over 60 million yen per year.
This involves using a technique called "scoring," which involves converting the actions taken by customers in response to the measures that have been implemented into a score and analyzing it.
Through analysis, for real cell phone number list customers who are determined to be "resulting in effective measures and showing high interest," you can shift to sales efforts, and take the appropriate approach at the right time for each customer.
Continued use
It is important to ensure that acquired customers continue to use the service.
What is needed is communication that helps customers achieve their goals.
Communicate proactively with your customers by understanding their challenges and goals, offering advice, and proposing your own services.
If the company feels that it is necessary, it will likely lead to continued use.
[Japan] BtoB Marketing Success Cases
.
Lion Corporation
Lion Corporation is a company that provides daily necessities such as detergent, soap, toothpaste, toiletries, etc. They operate not only in Japan but also overseas.
Focus on digital marketing
Lion Corporation's success story is its focus on digital marketing through website improvements with consultation from marketers.
Before the site renewal, 50% of inquiries were unintended, even though they had an inquiry form. By improving the flow of visitors to the digital site inquiry form and promoting it, the number of monthly inquiries increased by 6.2 times.
Strike Co., Ltd.
Strike Co., Ltd. is a consulting company that provides M&A intermediation services.
Utilizing owned media
Strike Inc.'s BtoB marketing success story is its use of its own owned media, "M&A Online."
Originally, offline activities such as books and seminars were the main focus. However, by developing its owned media "M&A Online" to provide the latest news and information on M&A online, it has grown into Japan's largest M&A media with an average of 3 million page views per month.
Osaka Chemical Co., Ltd.
Osaka Chemical Co., Ltd. is a company that imports and sells physicochemical and analytical equipment. They provide grinders, vials, capillary columns, etc. to researchers at government agencies and private research institutes.
Introduction of a technology database site
Osaka Chemical Co., Ltd.'s successful BtoB marketing example is its introduction of the technology database site "iPROS."
Until now, promotional activities have been limited to offering campaigns at exhibitions and through catalogue companies.
By introducing the technology database site "iPROS" to conduct promotional activities online, the number of visitors to the website increased, resulting in sales of over 60 million yen per year.