How the service sector in shopping centers is changing
Posted: Wed Jan 29, 2025 10:39 am
Many different fitness formats have appeared in shopping centers: these are small areas (up to 1000 m2) with cardio and strength zones, and they are distinguished by budget memberships and a large number of locations around the city, which allows the user to choose the one that is convenient for him at the moment.
I would like to talk separately about the service in modern shopping centers: previously, it was island trade or some distant corners. Now a studio or dry cleaner can occupy an area of 50-200 m2 in the store area. Decent car washes and detailing, tire service, car tinting in the parking area have appeared. The owners of this business make an interesting street design, and the presence of a guarded parking lot attracts traffic to the shopping center, because you can leave your car safely for a apparel company email list long procedure.
Of course, the beauty industry is also growing in terms of area and number of services: now, in addition to nails, you can get a massage or visit a small cosmetology clinic. The beauty and health of pets has been in trend for many years: grooming, pet stores, which also attract traffic well.
To sum up, we can make one precise conclusion: shopping malls/TCs are no longer of interest to customers only in the availability of FMCG goods; they will order all of this with delivery at a convenient time on the marketplace or in the application of their favorite store/brand. Shopping malls today are a reflection of the city dweller’s lifestyle, and the location – the capital or the region – does not matter much, because the generation has changed and the way of thinking is now different.
To attract traffic and increase conversion from a visitor to a buyer, it is necessary not only to provide a range of products, but also to solve people’s daily problems and eliminate pressing pains, such as lack of time.
Today, a shopping mall/TC allows you not only to come shopping or get a manicure, haircut or exercise, but also to do the following in the same amount of time: wash your car, tidy up your dog and take your clothes to be cleaned or repaired, safely entertain your child, have a healthy, varied snack. A high-quality approach to studying the buyer's lifestyle will not only retain your target audience, but also increase it many times over.
What are the prospects for the shopping center in the near future?
The main enemy of offline sales is the Internet, but many product groups require contact - trying on, inspecting, tasting or just tactile contact. Moreover, marketplaces are tightening return rules, increasing delivery costs, and product prices have long been either equal to or higher than in an offline store. There is also such a trigger in online clothing shopping: expectation does not equal reality. Of course, this is what irritates the buyer the most, and he returns to offline.
I would like to talk separately about the service in modern shopping centers: previously, it was island trade or some distant corners. Now a studio or dry cleaner can occupy an area of 50-200 m2 in the store area. Decent car washes and detailing, tire service, car tinting in the parking area have appeared. The owners of this business make an interesting street design, and the presence of a guarded parking lot attracts traffic to the shopping center, because you can leave your car safely for a apparel company email list long procedure.
Of course, the beauty industry is also growing in terms of area and number of services: now, in addition to nails, you can get a massage or visit a small cosmetology clinic. The beauty and health of pets has been in trend for many years: grooming, pet stores, which also attract traffic well.
To sum up, we can make one precise conclusion: shopping malls/TCs are no longer of interest to customers only in the availability of FMCG goods; they will order all of this with delivery at a convenient time on the marketplace or in the application of their favorite store/brand. Shopping malls today are a reflection of the city dweller’s lifestyle, and the location – the capital or the region – does not matter much, because the generation has changed and the way of thinking is now different.
To attract traffic and increase conversion from a visitor to a buyer, it is necessary not only to provide a range of products, but also to solve people’s daily problems and eliminate pressing pains, such as lack of time.
Today, a shopping mall/TC allows you not only to come shopping or get a manicure, haircut or exercise, but also to do the following in the same amount of time: wash your car, tidy up your dog and take your clothes to be cleaned or repaired, safely entertain your child, have a healthy, varied snack. A high-quality approach to studying the buyer's lifestyle will not only retain your target audience, but also increase it many times over.
What are the prospects for the shopping center in the near future?
The main enemy of offline sales is the Internet, but many product groups require contact - trying on, inspecting, tasting or just tactile contact. Moreover, marketplaces are tightening return rules, increasing delivery costs, and product prices have long been either equal to or higher than in an offline store. There is also such a trigger in online clothing shopping: expectation does not equal reality. Of course, this is what irritates the buyer the most, and he returns to offline.