Negative associations: danger, anger, violence, fire, war.
Posted: Wed Jan 29, 2025 9:46 am
Positive associations: passion, strong emotions, excitement, love, confidence, comfort, warmth.
Common design uses: Bright red as an accent color; dark red paired with gray and white for a professional, elegant look.
Yellow
Positive associations: warm, cheerful, attention-grabbing, happy, hopeful.
Negative associations: anger, disappointment, caution/danger, cowardice, deception.
Common uses in design: Soft yellows for children's products and services; golds and deep yellows to create an antique look and a sense of long-lasting appeal or permanence.
Blue
Positive associations: authority, calm, conservatism (but can also forex data mean liberal political values), masculinity, lack of threat, peace, refreshment, reliability, responsibility, serenity, stability, strength, tranquility, style.
Negative associations: sadness, depression, remoteness, vulgarity.
General design uses: For baby and toddler products; light shade for a calming and relaxing effect; bright shade for a refreshing, energizing feeling; dark shade for corporate design and other places where reliability and strength are important.
Orange
Positive associations: excitement, energy, health and vitality, friendliness, enthusiasm, beauty, down-to-earth, seasonal changes, approachability and warmth.
Negative associations: none.
Common Uses in Design: Food and drink related websites often use orange because it stimulates appetite.
Green
Positive associations: nature, growth, health, new beginnings, money, renewal, peace, abundance, calm, fertility, luck, harmony, balance.
Negative associations: jealousy, envy, greed, lack of experience.
Common Design Uses: Designs related to nature, renewal, stability, and wealth. Greener tones are often used for bright, energizing designs, olive tones to represent the natural world, and dark tones to represent abundance and stability.
Common design uses: Bright red as an accent color; dark red paired with gray and white for a professional, elegant look.
Yellow
Positive associations: warm, cheerful, attention-grabbing, happy, hopeful.
Negative associations: anger, disappointment, caution/danger, cowardice, deception.
Common uses in design: Soft yellows for children's products and services; golds and deep yellows to create an antique look and a sense of long-lasting appeal or permanence.
Blue
Positive associations: authority, calm, conservatism (but can also forex data mean liberal political values), masculinity, lack of threat, peace, refreshment, reliability, responsibility, serenity, stability, strength, tranquility, style.
Negative associations: sadness, depression, remoteness, vulgarity.
General design uses: For baby and toddler products; light shade for a calming and relaxing effect; bright shade for a refreshing, energizing feeling; dark shade for corporate design and other places where reliability and strength are important.
Orange
Positive associations: excitement, energy, health and vitality, friendliness, enthusiasm, beauty, down-to-earth, seasonal changes, approachability and warmth.
Negative associations: none.
Common Uses in Design: Food and drink related websites often use orange because it stimulates appetite.
Green
Positive associations: nature, growth, health, new beginnings, money, renewal, peace, abundance, calm, fertility, luck, harmony, balance.
Negative associations: jealousy, envy, greed, lack of experience.
Common Design Uses: Designs related to nature, renewal, stability, and wealth. Greener tones are often used for bright, energizing designs, olive tones to represent the natural world, and dark tones to represent abundance and stability.