Extreme hatred . This is a strong feeling that can be evoked by an image of a man with an unpleasant appearance and a description like this: "He killed young blondes, before brutally raping them. They could have lived if they had taken with them...". In this case, it is convenient to advertise self-defense tools, such as pepper spray.
Pros and cons of shock content
Of course, the main advantage of shocking content is an increase in traffic to online stores or services of certain companies, as well as an increase in the number of sales of goods and services. But there are other aspects that are related:
Attracting attention . Despite the ambiguous attitude towards such content, it is always remembered. And in most cases, users are overcome by curiosity, which is a reason to go to the resource and see what this or that picture, statement or video means.
Creating viral advertising . As a rule, shock content spreads quickly. Users send it to each other, repost it on social networks, especially VKontakte, and actively discuss it on various platforms.
High clickability . A marketer can earn quite a lot of bank data money on this alone, having correctly worked out creatives and set up targeting for the target audience.
But shock content also has a downside:
Traumatic impact on the psyche, harm to emotional health, and in some cases, rude attitude towards the potential audience and insult to their feelings.
High risk of loss of reputation and decreased traffic.
Decrease in traffic due to refusal of a number of sites to publish such content. Most often, this does not apply to advertising networks .
The presence of a large number of refusals to purchase goods or services.
Shock content is an ambiguous phenomenon. It is impossible to give clear forecasts here, since during such advertising a company can either sharply increase sales or completely go to zero or even into the minus. It will be quite difficult to restore reputational losses due to the unprecedented memorability of the content.
supervision
The legislation of different countries differs. If in one state a fine is provided for a dubious publication, then in another it will be a prison sentence or even the death penalty. Many arbitrageurs seem to have found a way out of the situation by starting to pour traffic to other countries from push notifications , teasers and pops, where there is no strict liability for shock content. But there are publications for which you can quickly end up on the international wanted list. For example, child pornography and demonstration of murder scenes. Liability in this case will be threatened even for reposting a post and will not be limited to the borders of any country. But in many other cases, global punishment will not follow. Although the distributor can be banned, losing the opportunity to withdraw the money earned from the personal advertising account.