Complete Conversion Funnel Review
Posted: Wed Jan 29, 2025 8:38 am
Your team should do this constantly as part of the testing and iteration process.
A complete funnel review helps you define which stage of the Buyer Journey each of your marketing and sales assets is in.
If you don't define your journey/funnel/pipeline, you run the risk of closing too early or too late, which will only end in customer alienation.
Flowcharts
These handy visuals map out the Buyer Journey and any potential actions the buyer might take.
With each attempt, the buyer may engage or marketing list of rv owners ignore your message, leaving your team to plan their next move.
The flowchart should inform your lead scoring decisions, which then inform your lead tracking, which in turn impacts the architecture of your future flowcharts.
Marketing Automation Software
Marketing automation tools aggregate valuable interaction data and will report back to you.
These insights will help you analyze your funnel, lead scoring, and lead tracking.
Many of these tools also have built-in flowcharts , funnel visualizations, and scoring tools to help your team manage more work from a single system.
CRM
Instead of using a flurry of spreadsheets and sticky notes to organize your sales process, CRM software will allow your team to track every interaction with a prospect and automate repetitive tasks.
What are the essential elements for tracking?
To properly follow up on your leads, you should definitely keep these elements in mind:
Landing Page
It is a page within your website whose objective is to obtain the desired data from your leads in exchange for something. It is usually downloadable material such as an ebook, but you can be open to other ideas.
Forms
They are necessary within the landing page to collect the data of your leads that you need, such as name, email, etc. This is how we make the forms in Genwords :
lead-tracking-form
Offer
As we explained, you must offer something in exchange for your leads leaving their data. This offer can come in the form of an ebook or webinar.
lead-tracking-offer
CTA
Calls to action are essential to give your leads a direction on what the next step is to take.
They should be aesthetically pleasing buttons with a clear message about what you want your lead to do at that moment.
cta-lead-tracking
Tips for closing the sale
A true sales follow-up makes the difference between actually making a sale or just leaving it as one more attempt.
To close the sale with the leads you have been following up with, it is essential that you have been applying Lead Nurturing ; for this reason, we invite you to read our complete article on the subject.
There are a few business steps you can take to finalize the sale:
Step 1: Email
Remember that if your emails are personalized it is much better, since they generate six times more income than those that are not, according to recent studies by Hubspot .
Refer to an element of your company that the customer downloaded after greeting them.
After presenting the case, take the opportunity to say that you have done research on their problem and that you have some recommendations . If you work with Marketing, you can tell them that you have been checking their page.
Offer him a call, if he accepts more advice for his specific need.
Step 2: Add to LinkedIn
If it's a B2B sale, LinkedIn is always good for showing interest in another company's profile ; plus, your professional appearance and network alone give the impression of seriousness and trust from respect.
A complete funnel review helps you define which stage of the Buyer Journey each of your marketing and sales assets is in.
If you don't define your journey/funnel/pipeline, you run the risk of closing too early or too late, which will only end in customer alienation.
Flowcharts
These handy visuals map out the Buyer Journey and any potential actions the buyer might take.
With each attempt, the buyer may engage or marketing list of rv owners ignore your message, leaving your team to plan their next move.
The flowchart should inform your lead scoring decisions, which then inform your lead tracking, which in turn impacts the architecture of your future flowcharts.
Marketing Automation Software
Marketing automation tools aggregate valuable interaction data and will report back to you.
These insights will help you analyze your funnel, lead scoring, and lead tracking.
Many of these tools also have built-in flowcharts , funnel visualizations, and scoring tools to help your team manage more work from a single system.
CRM
Instead of using a flurry of spreadsheets and sticky notes to organize your sales process, CRM software will allow your team to track every interaction with a prospect and automate repetitive tasks.
What are the essential elements for tracking?
To properly follow up on your leads, you should definitely keep these elements in mind:
Landing Page
It is a page within your website whose objective is to obtain the desired data from your leads in exchange for something. It is usually downloadable material such as an ebook, but you can be open to other ideas.
Forms
They are necessary within the landing page to collect the data of your leads that you need, such as name, email, etc. This is how we make the forms in Genwords :
lead-tracking-form
Offer
As we explained, you must offer something in exchange for your leads leaving their data. This offer can come in the form of an ebook or webinar.
lead-tracking-offer
CTA
Calls to action are essential to give your leads a direction on what the next step is to take.
They should be aesthetically pleasing buttons with a clear message about what you want your lead to do at that moment.
cta-lead-tracking
Tips for closing the sale
A true sales follow-up makes the difference between actually making a sale or just leaving it as one more attempt.
To close the sale with the leads you have been following up with, it is essential that you have been applying Lead Nurturing ; for this reason, we invite you to read our complete article on the subject.
There are a few business steps you can take to finalize the sale:
Step 1: Email
Remember that if your emails are personalized it is much better, since they generate six times more income than those that are not, according to recent studies by Hubspot .
Refer to an element of your company that the customer downloaded after greeting them.
After presenting the case, take the opportunity to say that you have done research on their problem and that you have some recommendations . If you work with Marketing, you can tell them that you have been checking their page.
Offer him a call, if he accepts more advice for his specific need.
Step 2: Add to LinkedIn
If it's a B2B sale, LinkedIn is always good for showing interest in another company's profile ; plus, your professional appearance and network alone give the impression of seriousness and trust from respect.