May 2021 MUM
Posted: Wed Jan 29, 2025 8:31 am
Google first introduced MUM, short for Multitask Unified Model (MUM), in May 2021.
It replaced BERT, an algorithm update that changed SEO in 2019. MUM’s goals were to correctly interpret user search queries, provide users with a more comprehensive response to searches, and eliminate the need for multiple searches.
Here are the major components of MUM:
Multimodal: MUM can process information from multiple formats, including images, videos, audio, and text.
Multilingual: MUM can translate information across 75 languages,
Multitask: MUM can process multiple tasks at once.
MUM emphasizes E-A-T by allowing users to access jordan mobile numbers list information about content sources directly from search results.
The impact on SEO? Site owners must focus more on entities (e.g., people, organizations, places, events, products, concepts) and comprehensive topic coverage rather than just keyword frequency.
Content should also address user needs throughout the customer journey. For example, provide answers to evolving questions as users gain knowledge about a topic.
Consider various media types (videos, images, etc.) in your content strategy, as Google enhances its ability to interpret and rank non-textual content.
Google often highlights video snippets like this at the top of the SERPs.
It replaced BERT, an algorithm update that changed SEO in 2019. MUM’s goals were to correctly interpret user search queries, provide users with a more comprehensive response to searches, and eliminate the need for multiple searches.
Here are the major components of MUM:
Multimodal: MUM can process information from multiple formats, including images, videos, audio, and text.
Multilingual: MUM can translate information across 75 languages,
Multitask: MUM can process multiple tasks at once.
MUM emphasizes E-A-T by allowing users to access jordan mobile numbers list information about content sources directly from search results.
The impact on SEO? Site owners must focus more on entities (e.g., people, organizations, places, events, products, concepts) and comprehensive topic coverage rather than just keyword frequency.
Content should also address user needs throughout the customer journey. For example, provide answers to evolving questions as users gain knowledge about a topic.
Consider various media types (videos, images, etc.) in your content strategy, as Google enhances its ability to interpret and rank non-textual content.
Google often highlights video snippets like this at the top of the SERPs.