The more you test, the better you’ll understand
Posted: Sun Dec 22, 2024 7:26 am
what works for your target audience, and even minor tweaks can add up to significant performance boosts. Target long-tail keywords To go for big results, businesses can favor competing for high-traffic, high-cost keywords. This is misguided in two ways. Firstly, it denies the clear truth that succeeding by targeting such keywords is all but impossible without funding that rivals industry leaders.
Secondly, it misses the value of other keywords. Long-tail keywords—those that extend with specific modifiers—don’t get as many searches or clicks, but they get searches from people with serious intent to act. usa consumer email database And because industry giants don’t need to be subtle, they often overlook targeting those keywords, leaving room for you to take advantage. Tweak your campaign timing What you say matters, but when you say it can also impact your fortunes.
An excellent ad served while your top prospects are asleep is a huge waste, yet plenty of businesses don’t put much thought into timing when they run campaigns. As part of your audience research, try to figure out when your targets are most likely to be receptive to what you’re trying to say. Consider when they sleep, when they work, when they go out, and when they’re most attentive.
Secondly, it misses the value of other keywords. Long-tail keywords—those that extend with specific modifiers—don’t get as many searches or clicks, but they get searches from people with serious intent to act. usa consumer email database And because industry giants don’t need to be subtle, they often overlook targeting those keywords, leaving room for you to take advantage. Tweak your campaign timing What you say matters, but when you say it can also impact your fortunes.
An excellent ad served while your top prospects are asleep is a huge waste, yet plenty of businesses don’t put much thought into timing when they run campaigns. As part of your audience research, try to figure out when your targets are most likely to be receptive to what you’re trying to say. Consider when they sleep, when they work, when they go out, and when they’re most attentive.