Transferring visitors to a group of potential clients
Posted: Wed Jan 29, 2025 7:23 am
Once your site has steady traffic, it's time to move on to the next step: converting visitors into potential buyers. To do this, you need to get their email, and ideally other contact information as well. This data is the basis of content marketing. However, you need to offer users something in exchange for this information. For example, share valuable content: a collection of white papers, useful information from your industry, and other materials that are interesting to your users.
Below we will tell you in more detail international mailing list about the methods of converting website visitors into clients:
Contact data collection form . In order for a user to be considered a potential client, it is necessary to obtain their contact information. The form for collecting this data should be as simple and convenient as possible for the user - it is important to take care of this in advance.
Placing calls to action on a website . This is the name given to various reminders, buttons, and active links that encourage the user to do something: “sign up for a webinar” or “download the full version of the guide.”
Inbound Marketing Tools
Source: shutterstock.com
Developing landing pages . The transition link from the call to action should lead to the landing page. This is where the user is asked to leave their contact information. The information received is used by sales managers for further dialogue. By filling out the form from the landing page, the user moves into the lead category.
Lead tracking . Data on all potential clients should be entered into the CRM system. In this case, the further history of the relationship is easy to track and analyze. The first contact can take place via email, website, social networks or other means.
Step 3. Placing and paying for the order
It is the lead that has the chance to turn into a client. You can help this with some marketing methods. It is important to track all site visitors converted into buyers to make sure that the chosen strategy is correct or to make adjustments in time. Here are some tools that can be attributed to sales:
CRM system . A complete database of potential and existing clients allows you to effectively organize all stages of interaction with them. This solution meets all modern sales standards: it allows you to quickly, easily and promptly contact customers.
Cyclic reporting . It is important to understand which marketing tools have led to an increase in customer flow, how effectively the sales department works with the provided leads. If all data is immediately entered into the CRM system, then such an analysis will not be difficult.
Communication via email . It happens that the user leaves their email address, uses the free content provided to them, but does not place an order for the main product. In this case, the strategy of a series of letters with interesting and useful content works best. This way, you strengthen the connection with the user, thereby bringing them closer to the decision to purchase your products or services.
Automation of communication . At this stage, the potential buyer is included in a specific email distribution list that meets the user's current goals. For example, those who have already downloaded materials for a free webinar are sent additional information on the selected topic. This is how an email marketing strategy is formed.
Below we will tell you in more detail international mailing list about the methods of converting website visitors into clients:
Contact data collection form . In order for a user to be considered a potential client, it is necessary to obtain their contact information. The form for collecting this data should be as simple and convenient as possible for the user - it is important to take care of this in advance.
Placing calls to action on a website . This is the name given to various reminders, buttons, and active links that encourage the user to do something: “sign up for a webinar” or “download the full version of the guide.”
Inbound Marketing Tools
Source: shutterstock.com
Developing landing pages . The transition link from the call to action should lead to the landing page. This is where the user is asked to leave their contact information. The information received is used by sales managers for further dialogue. By filling out the form from the landing page, the user moves into the lead category.
Lead tracking . Data on all potential clients should be entered into the CRM system. In this case, the further history of the relationship is easy to track and analyze. The first contact can take place via email, website, social networks or other means.
Step 3. Placing and paying for the order
It is the lead that has the chance to turn into a client. You can help this with some marketing methods. It is important to track all site visitors converted into buyers to make sure that the chosen strategy is correct or to make adjustments in time. Here are some tools that can be attributed to sales:
CRM system . A complete database of potential and existing clients allows you to effectively organize all stages of interaction with them. This solution meets all modern sales standards: it allows you to quickly, easily and promptly contact customers.
Cyclic reporting . It is important to understand which marketing tools have led to an increase in customer flow, how effectively the sales department works with the provided leads. If all data is immediately entered into the CRM system, then such an analysis will not be difficult.
Communication via email . It happens that the user leaves their email address, uses the free content provided to them, but does not place an order for the main product. In this case, the strategy of a series of letters with interesting and useful content works best. This way, you strengthen the connection with the user, thereby bringing them closer to the decision to purchase your products or services.
Automation of communication . At this stage, the potential buyer is included in a specific email distribution list that meets the user's current goals. For example, those who have already downloaded materials for a free webinar are sent additional information on the selected topic. This is how an email marketing strategy is formed.