Why you might explore taking on a facility in a new location

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Welcome to the second part of our Growth series
In the first part, we explored franchising and what you need to consider if you decide that’s the right way for your club, organisation or class programme to grow. You can read the article here: How to franchise your club or business.

Part two is for those of you considering to grow your club by opening another facility in a different location. We’ll be looking at the benefits of expanding, key points for you to consider to ensure your brazil rcs data expansion goes as smoothly and successfully as possible, and alternatives if you’re not quite at that stage yet.

Increasing your reach to new members is the most obvious benefit of opening a facility in a different location. But new sites also have other positive advantages. For example, you may be able to offer your services to a new demographic and expand on your existing client base.

Extra facilities also offer an effective and easy way to expand on your existing programmes and classes.

Another benefit is being able to offer more varied programmes and additional classes, in addition to your current programme.

Spotlight on swimming
Clive Marquis, LoveSwimming Community Ambassador, sees huge potential in expanding swimming teams across the country to build on both membership rates and performance levels.

“You could easily expand into other pools miles away from your main pool locations and create satellite groups”, he says. “This could massively increase membership and accessibility to swim training for people if there is no local team intending to set up the new satellite group.”

A satellite club is a sports club that extends its activities to a new venue, usually a secondary school or college, specifically targeted at the 11-25 age group.

“Satellite groups have lots of potential, especially for performance benefits… You can run smaller development groups in your satellite groups that then feed into your central higher-performing programme so all of your best and fastest swimmers can train together. This is something many big and successful USA swim teams do.”