WHAT DIGITAL MARKETING REALLY IS
Posted: Wed Jan 29, 2025 7:03 am
People are increasingly spending a large amount of time on the Internet. Research by App Annie shows that Brazilians are in third place globally in terms of daily usage time, staying connected for an average of 3 hours and 45 minutes.
This means that a large part of the stimuli it receives comes from the web. For this reason, Digital Marketing has become an indispensable strategy in the advertising approach of companies of all sizes and segments.
By putting themselves in the spotlight in the virtual environment, organizations have a better potential to reach their audience and convey their message effectively. In this context, one of the most powerful tools available is Google Ads .
This advertising platform is located in a perfect environment and offers a wide range of possibilities for structuring campaigns . Therefore, it should be considered an essential part of Digital Marketing efforts by companies that aim to achieve good market positioning and increase their competitive capacity.
If you are not familiar with this tool or do not understand how it viber data can fit into the context of a complete Digital Marketing strategy, don't worry. In this article, you will be introduced to the basic concepts of virtual advertising methodologies and you will understand how powerful Google Ads is for promoting your business.
Stay with us and discover, below, the importance of Google Ads in the Digital Marketing strategy .
In order for you to understand how Google Ads works and what the advantages are for positioning your company in the virtual environment, you must first have a good understanding of how Digital Marketing is structured. Therefore, let's start by conceptualizing and detailing the main aspects of this strategy.
As we saw at the beginning of this text, Brazilians spend a large part of their active time online. Why do we talk about active time? If we consider that a person sleeps, on average, 7 hours a day, there are 17 hours left to work, eat, have fun and carry out other activities.
Thus, the 3 hours and 45 minutes of daily connection represent about 23%, almost a quarter of the day connected to the network. And this is just the average, not to mention that this number increases every year.
So, think that during these almost 4 hours, this user will have contact with a large volume of information, obtained from search engines, news sites, social networks, etc. That's where Digital Marketing comes in.
Strategies in this area aim to take advantage of these 4 hours of opportunity to reach your audience with maximum efficiency. Therefore, Digital Marketing encompasses all the actions that can be taken to reach a potential consumer during their Internet consumption.
Therefore, all stimuli and points of contact with the public must be explored to the maximum. This implies a myriad of possibilities in terms of formats to transmit your message.
If in traditional media we were restricted to print and audiovisual media, with closed formats controlled by large media outlets, in the world of Digital Marketing the possibilities are almost endless.
Your business can use and abuse the creation of:
All of this will help to enhance your target audience’s digital experience to reinforce your brand image and offer a unique and incredible experience to your ideal consumer. Furthermore, all of these media resources can be used on different platforms, from email marketing to TikTok, to ensure that your message reaches the right audience at the right frequency and in the right format, according to their profile.
Digital presence has become so important that without it, it’s as if your company doesn’t exist. Who has never researched a business on the Internet and become suspicious of its credibility when they realized that the organization didn’t have a website or that its social media accounts had been abandoned for months?
Simply having a good website online or weekly posts on Instagram are already part of Digital Marketing strategies, and this set of actions allows you to go beyond the limits of mere advertising tactics and is a necessity for all organizations. Your virtual presence, nowadays, validates your existence in the real world.
And the more your business is present in the virtual environment, the stronger your brand recognition will be in terms of credibility. This aspect is also very important for another reason: managing relationships with your audience.
This means that a large part of the stimuli it receives comes from the web. For this reason, Digital Marketing has become an indispensable strategy in the advertising approach of companies of all sizes and segments.
By putting themselves in the spotlight in the virtual environment, organizations have a better potential to reach their audience and convey their message effectively. In this context, one of the most powerful tools available is Google Ads .
This advertising platform is located in a perfect environment and offers a wide range of possibilities for structuring campaigns . Therefore, it should be considered an essential part of Digital Marketing efforts by companies that aim to achieve good market positioning and increase their competitive capacity.
If you are not familiar with this tool or do not understand how it viber data can fit into the context of a complete Digital Marketing strategy, don't worry. In this article, you will be introduced to the basic concepts of virtual advertising methodologies and you will understand how powerful Google Ads is for promoting your business.
Stay with us and discover, below, the importance of Google Ads in the Digital Marketing strategy .
In order for you to understand how Google Ads works and what the advantages are for positioning your company in the virtual environment, you must first have a good understanding of how Digital Marketing is structured. Therefore, let's start by conceptualizing and detailing the main aspects of this strategy.
As we saw at the beginning of this text, Brazilians spend a large part of their active time online. Why do we talk about active time? If we consider that a person sleeps, on average, 7 hours a day, there are 17 hours left to work, eat, have fun and carry out other activities.
Thus, the 3 hours and 45 minutes of daily connection represent about 23%, almost a quarter of the day connected to the network. And this is just the average, not to mention that this number increases every year.
So, think that during these almost 4 hours, this user will have contact with a large volume of information, obtained from search engines, news sites, social networks, etc. That's where Digital Marketing comes in.
Strategies in this area aim to take advantage of these 4 hours of opportunity to reach your audience with maximum efficiency. Therefore, Digital Marketing encompasses all the actions that can be taken to reach a potential consumer during their Internet consumption.
Therefore, all stimuli and points of contact with the public must be explored to the maximum. This implies a myriad of possibilities in terms of formats to transmit your message.
If in traditional media we were restricted to print and audiovisual media, with closed formats controlled by large media outlets, in the world of Digital Marketing the possibilities are almost endless.
Your business can use and abuse the creation of:
All of this will help to enhance your target audience’s digital experience to reinforce your brand image and offer a unique and incredible experience to your ideal consumer. Furthermore, all of these media resources can be used on different platforms, from email marketing to TikTok, to ensure that your message reaches the right audience at the right frequency and in the right format, according to their profile.
Digital presence has become so important that without it, it’s as if your company doesn’t exist. Who has never researched a business on the Internet and become suspicious of its credibility when they realized that the organization didn’t have a website or that its social media accounts had been abandoned for months?
Simply having a good website online or weekly posts on Instagram are already part of Digital Marketing strategies, and this set of actions allows you to go beyond the limits of mere advertising tactics and is a necessity for all organizations. Your virtual presence, nowadays, validates your existence in the real world.
And the more your business is present in the virtual environment, the stronger your brand recognition will be in terms of credibility. This aspect is also very important for another reason: managing relationships with your audience.