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Permanent signage requirements

Posted: Wed Jan 29, 2025 6:54 am
by tasmih1234
Google has two types of service-area listings, and both have specific requirements you must comply with.

Those are:

Service-area businesses: Companies that deliver to customers without a physical business location.
Hybrid businesses: Companies that provide a delivery service and have a physical location open to customers, like a restaurant or bar.
Sellers of age-restricted products with a physical address customers can visit must have permanent on-site signage (which requires a local municipality permit) to be eligible for listing as a service-area business.

Other rules include that your service area must be within a two-hour drive from your business address, and you can have a maximum of 20 service areas.

Here’s a screenshot of Stefan Somborac’s post on X with the new turkey mobile numbers list service area business guidelines highlighted in orange:


Why the change?
Google’s update may only be one sentence long, but it’s a significant change in the tech giants’ requirements for businesses providing a product delivery-only service and wanting to advertise using their Business Profile listing.

The update is another step in Google’s mission to clean up their business listings, similar to the “fake review notification” placed on UK business listings found to be using such reviews by Google earlier this year.

Google’s service-area business update requiring businesses that deliver age-restricted products to have a storefront with permanent signage is an addition to the advanced solutions, like biometrics and facial recognition already in use by delivery firms to address ongoing concerns and to comply with strict federal and state regulations to ensure minors don’t receive products with minimum age requirements.