7. Build authority in your industry
Posted: Wed Jan 29, 2025 6:52 am
Top-of-the-funnel leads: Introductory blog posts, like “What is a grammar checker” and invitations to join your email marketing newsletter for more insights.
Middle-of-the-funnel prospects: Tool comparison articles, software reviews, and CTAs to book a demo.
Bottom-of-the-funnel prospects: Case studies, white papers, and in-depth guides — along with opportunities to try a free plan, trial, or score a discount.
There’s a caveat here, though.
Make sure to have a lead nurturing plan and a solid onboarding experience before setting up your lead magnets and CTAs.
To encourage potential customers to give you a try, they need to build trust with your new business. This means having segmented emails ready to go so you can consistently nurture them according to their unique pain points.
To encourage new customers to upgrade to a paid plan or stick around, their customer experience needs to be epic. If it’s annoying, complex, or lengthy to get started using your solution, you’ll struggle to keep them.
You can also optimize gated lead magnet assets (like ebooks and guides) and create SEO landing pages for them.
Users directed to these need to enter an email address to download your assets.
These can live off and on your website — but make sure they us mobile numbers list integrate into your overarching SEO content strategy. You can also set up ads to these or sprinkle them as CTAs throughout your blog posts.
I saved the best reason for last.
The right digital marketing plan gives your brand the competitive edge it needs to build authority.
And authority in SEO is EVERYTHING.
While high-quality content is important to building trust with your audience, it’s not enough to encourage Google to boost your domain authority (DA) score. Google wants social proof that you’re an expert.
It wants *other sites with high DA scores* to reference your site as a trusted source. It also wants to see do-follow links — not no-follow. This signals to Google that it’s safe and relevant for the reader to head to the linked site.
The more do-follows you get from authoritative sites, the higher your authority score will be.
While Google says it prioritizes valuable content, the following example makes it clear … authority wins. Every time.
The post below ranks #2 for “best printer”. The content sucks — but The Verge has enough backlinks and site authority that it doesn’t matter.
Middle-of-the-funnel prospects: Tool comparison articles, software reviews, and CTAs to book a demo.
Bottom-of-the-funnel prospects: Case studies, white papers, and in-depth guides — along with opportunities to try a free plan, trial, or score a discount.
There’s a caveat here, though.
Make sure to have a lead nurturing plan and a solid onboarding experience before setting up your lead magnets and CTAs.
To encourage potential customers to give you a try, they need to build trust with your new business. This means having segmented emails ready to go so you can consistently nurture them according to their unique pain points.
To encourage new customers to upgrade to a paid plan or stick around, their customer experience needs to be epic. If it’s annoying, complex, or lengthy to get started using your solution, you’ll struggle to keep them.
You can also optimize gated lead magnet assets (like ebooks and guides) and create SEO landing pages for them.
Users directed to these need to enter an email address to download your assets.
These can live off and on your website — but make sure they us mobile numbers list integrate into your overarching SEO content strategy. You can also set up ads to these or sprinkle them as CTAs throughout your blog posts.
I saved the best reason for last.
The right digital marketing plan gives your brand the competitive edge it needs to build authority.
And authority in SEO is EVERYTHING.
While high-quality content is important to building trust with your audience, it’s not enough to encourage Google to boost your domain authority (DA) score. Google wants social proof that you’re an expert.
It wants *other sites with high DA scores* to reference your site as a trusted source. It also wants to see do-follow links — not no-follow. This signals to Google that it’s safe and relevant for the reader to head to the linked site.
The more do-follows you get from authoritative sites, the higher your authority score will be.
While Google says it prioritizes valuable content, the following example makes it clear … authority wins. Every time.
The post below ranks #2 for “best printer”. The content sucks — but The Verge has enough backlinks and site authority that it doesn’t matter.