Domain Age - What is it?
Posted: Wed Jan 29, 2025 6:26 am
First of all, it is important to understand that the age of a domain and a website are not the same thing. A website may be registered on the Internet later than the domain name.
Domain Age - What is it?
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It will be clearer to explain with a healthtrax corporate email list real-life example: imagine a child is born, the parents have drawn up a birth certificate for him, entered his name there, but still make all the decisions for the child. Now it can be conditionally called a domain. After reaching adulthood, it becomes independent and turns into a website, the age of which is counted from this moment.
Search engines attach serious importance to the age of a domain, trust “old-timers” more, and when ranking, they are the ones that are brought to the leading positions in search results.
Why Domain Age and Website Age Are Not the Same Thing
New commercial or content sites that are created are not necessarily registered only on the same new domains. The latter may already be on the Internet for several years (even tied to a specific hosting), but not used. Domains may be empty for various reasons, even if only because of a beautiful symbolic name or simply because it is a pity to abandon the "old man" and the owners continue to extend their existence from year to year without using them.
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"The age of the site and its impact on the promotion of the resource in search"
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An old but never used domain on the Internet can even be purchased by contacting a special service. Or at auctions held by the registrars themselves (this is practiced). It is clear that the site in this case will be younger than the symbolic name to which it is attached.
The opposite also happens, that is, the site has existed for a long time, but was transferred to a new, young domain, perhaps even more than once.
5 Reasons to Check Domain Age
It is necessary to find out the age of a domain in order to:
5 Reasons to Check Domain Age
Source: shutterstock.com
See what the size of the backlink profile of the symbolic name is . Links can accumulate in it over time. Or the owner himself tried to form high-quality backlinks and thereby please search engines and reach leading positions in the search results. You will get good advantages if the former owner carried out SEO processing and worked on forming a high-quality link profile.
See how search algorithms react to this domain name . The probability of getting to the top is usually higher for long-livers with accumulated backlinks. According to many optimizers, Google pays attention to the age of the domain when ranking. Having a website address that is well known to search engines, you can spend much less effort and money on SEO processing. Therefore, it is very useful to have an idea of the age in order to know how well the name works in the search.
Understand what kind of traffic you can expect . A website linked to an older domain can expect a higher traffic flow, although this often depends on, for example, the placement of regular content on the site and other factors. Still, a symbolic name formed earlier attracts more natural traffic compared to its younger counterparts.
See what the reputation of a symbolic name is in its market segment . It takes work to build a good reputation, and when buying a new domain name, keep this in mind. Checking the age of a domain gives you an idea of how long the address has been in business and how much users trust it.
Understand that an old symbolic name may not always be perfect . If an address has been around for a long time, it does not necessarily mean that it is perfect. There may be some bugs, and you should try to check them. For example, the previous owner may have used the so-called black hat method when working with SEO to deceive search engines.
Domain Age - What is it?
Source: shutterstock.com
It will be clearer to explain with a healthtrax corporate email list real-life example: imagine a child is born, the parents have drawn up a birth certificate for him, entered his name there, but still make all the decisions for the child. Now it can be conditionally called a domain. After reaching adulthood, it becomes independent and turns into a website, the age of which is counted from this moment.
Search engines attach serious importance to the age of a domain, trust “old-timers” more, and when ranking, they are the ones that are brought to the leading positions in search results.
Why Domain Age and Website Age Are Not the Same Thing
New commercial or content sites that are created are not necessarily registered only on the same new domains. The latter may already be on the Internet for several years (even tied to a specific hosting), but not used. Domains may be empty for various reasons, even if only because of a beautiful symbolic name or simply because it is a pity to abandon the "old man" and the owners continue to extend their existence from year to year without using them.
Read also!
"The age of the site and its impact on the promotion of the resource in search"
Read more
An old but never used domain on the Internet can even be purchased by contacting a special service. Or at auctions held by the registrars themselves (this is practiced). It is clear that the site in this case will be younger than the symbolic name to which it is attached.
The opposite also happens, that is, the site has existed for a long time, but was transferred to a new, young domain, perhaps even more than once.
5 Reasons to Check Domain Age
It is necessary to find out the age of a domain in order to:
5 Reasons to Check Domain Age
Source: shutterstock.com
See what the size of the backlink profile of the symbolic name is . Links can accumulate in it over time. Or the owner himself tried to form high-quality backlinks and thereby please search engines and reach leading positions in the search results. You will get good advantages if the former owner carried out SEO processing and worked on forming a high-quality link profile.
See how search algorithms react to this domain name . The probability of getting to the top is usually higher for long-livers with accumulated backlinks. According to many optimizers, Google pays attention to the age of the domain when ranking. Having a website address that is well known to search engines, you can spend much less effort and money on SEO processing. Therefore, it is very useful to have an idea of the age in order to know how well the name works in the search.
Understand what kind of traffic you can expect . A website linked to an older domain can expect a higher traffic flow, although this often depends on, for example, the placement of regular content on the site and other factors. Still, a symbolic name formed earlier attracts more natural traffic compared to its younger counterparts.
See what the reputation of a symbolic name is in its market segment . It takes work to build a good reputation, and when buying a new domain name, keep this in mind. Checking the age of a domain gives you an idea of how long the address has been in business and how much users trust it.
Understand that an old symbolic name may not always be perfect . If an address has been around for a long time, it does not necessarily mean that it is perfect. There may be some bugs, and you should try to check them. For example, the previous owner may have used the so-called black hat method when working with SEO to deceive search engines.