Clients are not stupid
Posted: Wed Jan 29, 2025 6:10 am
People often react negatively to criticism, even if they realize they are not experts in the field. So a phrase like “No, that’s not quite true” can be perceived as a hint of the other person’s incompetence.
Negative emotions are usually directed at the source of their origin, which complicates the sales process. To soften the client's objection, it is useful to turn to authoritative opinions or ask leading questions that will help him realize the mistake.
Example: "What a great choice! What gambling email list specifically attracted you to this option? We also have another product that ___ recommends; perhaps you should check it out?"
Friendliness is the key to successful sales.
To gain the customer's trust, the seller must establish informal contact with him. In this case, the seller can offer an alternative to the product that the customer does not want to buy.
One effective technique is to use the phrase "Just for you." For example, the seller might say, "We have a product at the same price, but with improved characteristics" or "This product is more reliable, we have not had a single case of return."
Identifying the client's true goal
Every purchase is aimed at satisfying a customer need. To identify it, ask questions: “Have you used this product before? Why did you give it up? What prompted you to buy it now?”
Success in sales depends on understanding the true needs of the client. Do not forget that it is important to listen more than to speak. If you have problems with this, take training in sales psychology and methods of influencing the buyer.
Example : "Have you used a similar device before? Were you satisfied with everything or did you have any comments?"
Greeting and establishing contact
In the telemarketing sphere, such qualities as a pleasant voice and a smile are of great importance. This approach helps to win over the interlocutor.
Greeting and establishing contact
Source: shutterstock.com
To build trust, you can use compliments and show concern. It is also important to use more affirmative sentences at the beginning of the conversation.
For example : "I understand that you are a busy person. I won't take up much of your time, just a couple of minutes."
Waiting for the result
By telling the customer about the benefits of the purchase, you can stimulate their desire to make a deal and prevent objections. The customer should anticipate the joy of using your product. But do not create too high expectations, so that in case of dissatisfaction the customer does not associate negativity with your company.
Example : “You will shine in this outfit”, “You will get a boost of energy and strength for new achievements”.
Negative emotions are usually directed at the source of their origin, which complicates the sales process. To soften the client's objection, it is useful to turn to authoritative opinions or ask leading questions that will help him realize the mistake.
Example: "What a great choice! What gambling email list specifically attracted you to this option? We also have another product that ___ recommends; perhaps you should check it out?"
Friendliness is the key to successful sales.
To gain the customer's trust, the seller must establish informal contact with him. In this case, the seller can offer an alternative to the product that the customer does not want to buy.
One effective technique is to use the phrase "Just for you." For example, the seller might say, "We have a product at the same price, but with improved characteristics" or "This product is more reliable, we have not had a single case of return."
Identifying the client's true goal
Every purchase is aimed at satisfying a customer need. To identify it, ask questions: “Have you used this product before? Why did you give it up? What prompted you to buy it now?”
Success in sales depends on understanding the true needs of the client. Do not forget that it is important to listen more than to speak. If you have problems with this, take training in sales psychology and methods of influencing the buyer.
Example : "Have you used a similar device before? Were you satisfied with everything or did you have any comments?"
Greeting and establishing contact
In the telemarketing sphere, such qualities as a pleasant voice and a smile are of great importance. This approach helps to win over the interlocutor.
Greeting and establishing contact
Source: shutterstock.com
To build trust, you can use compliments and show concern. It is also important to use more affirmative sentences at the beginning of the conversation.
For example : "I understand that you are a busy person. I won't take up much of your time, just a couple of minutes."
Waiting for the result
By telling the customer about the benefits of the purchase, you can stimulate their desire to make a deal and prevent objections. The customer should anticipate the joy of using your product. But do not create too high expectations, so that in case of dissatisfaction the customer does not associate negativity with your company.
Example : “You will shine in this outfit”, “You will get a boost of energy and strength for new achievements”.