This type of promotion combines catalog advertising and search engine promotion.

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Advertisement "Search+Catalog"


campaign from 14.png

This is what the tool's interface looks like. Image from the author's archive

In the campaign settings window on Search, we see the bid and keywords that were pulled into this advertising campaign.

Let us remind you that Wildberries initially does not allow you to set up key queries for which the advertising campaign will be shown. Accordingly, when launching advertising in Search + Catalog or Automatic advertising campaign, you collect these keys, and then filter them as needed.

We recommend testing the use of the tool for a specific product.

Read the instructions to find out how to do this .

Development of advertising tools
WB and Ozon invest the money they earn on taiwan consumer email list commissions and logistics into discounts for regular customers, so increasing advertising revenue is a great opportunity for them to make money.

Wildberries also introduced a WB wallet, payment through which gives a 3% discount on goods to buyers (at the expense of the platform).

Experts believe that WB is following the path of Ozon, which has done this for a long time. We are waiting for the appearance of WB-bank, whose services the platform will persistently offer to sellers.

On the same Ozon, when registering a new seller, an inactive current account is automatically created in Ozon Bank, and the data is sent to employees of the bank of the region in which the seller is registered. After that, they actively "attack" the seller by phone number, forcing him to activate this current account.

Just in case, let us remind you that this is an optional story, and you can simply go to your personal account, enter the details of the bank in which you already have a current account and use it without any worries.

We assume that WB will also make a withdrawal to another bank account with a commission, and to its own - without. How Yandex charges money for the withdrawal of funds depending on the frequency with which it is configured.

Whether this will happen or not, we will soon find out.