The results
Posted: Wed Jan 29, 2025 5:37 am
To better understand the big picture, Seer Interactive ran 10,000 questions in SaaS industries and finance through GPT4o API to establish which ones generated brand mentions.
Here’s what they found:
“Brands ranking on page 1 of Google showed a strong correlation (~0.65) with LLM mentions. Bing rankings also mattered, but less so (~0.5–0.6). We expected backlinks to play a big role, but their impact was weak or even neutral. Multi-modal content didn’t move the needle as much as we thought it would.”
Their study also determined that rankings on search engines seem to influence LLM mentions, but content variety and backlinks had little effect:
“Search rankings appear to play some role in influencing LLM real mobile numbers list mentions, but they’re not the whole story. PR, partnerships, and on-page strategies are areas we’ll be digging into next.”
Studies show a new trend
Seer Interactive’s study isn’t the only one showing that high search engine rankings influence AI-generated answers.
A recent study by DemandSphere and Botify shows that “75% of Google AI Overview links come from the top 12 organic rankings.”
That report emphasizes the fact that ranking well in search results is essential for site visibility on LLMs:
“Our cosine similarity analysis showed a distinct correlation between the semantic similarity of linked websites and the AI-generated text of the AI Overview itself. Essentially, the closer your content satisfies the same consumer intent and need as the AI Overview’s summary, the more likely it is to be cited and linked.”
The last sentence is the most important for content creators who want their publications to be cited and linked.
Here’s what they found:
“Brands ranking on page 1 of Google showed a strong correlation (~0.65) with LLM mentions. Bing rankings also mattered, but less so (~0.5–0.6). We expected backlinks to play a big role, but their impact was weak or even neutral. Multi-modal content didn’t move the needle as much as we thought it would.”
Their study also determined that rankings on search engines seem to influence LLM mentions, but content variety and backlinks had little effect:
“Search rankings appear to play some role in influencing LLM real mobile numbers list mentions, but they’re not the whole story. PR, partnerships, and on-page strategies are areas we’ll be digging into next.”
Studies show a new trend
Seer Interactive’s study isn’t the only one showing that high search engine rankings influence AI-generated answers.
A recent study by DemandSphere and Botify shows that “75% of Google AI Overview links come from the top 12 organic rankings.”
That report emphasizes the fact that ranking well in search results is essential for site visibility on LLMs:
“Our cosine similarity analysis showed a distinct correlation between the semantic similarity of linked websites and the AI-generated text of the AI Overview itself. Essentially, the closer your content satisfies the same consumer intent and need as the AI Overview’s summary, the more likely it is to be cited and linked.”
The last sentence is the most important for content creators who want their publications to be cited and linked.