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Posted: Wed Jan 29, 2025 5:22 am
Typical agenda items:
Define subject areas or review them if necessary.
Analyze results and milestones from the past year.
Define new goals and milestones for the coming year.
Annual planning: Include occasions, events, special occasions and product launches.
Determine participants and calculate resources.
This workshop is not only a strategic kick-off, but also creates the basis for collaboration within the team. The board and CEOs work together with their communications managers to develop the priorities and manage implementation over the course of the year.
coordination with corporate communications
Personal communication in social networks, such as bank data LinkedIn, or in other proprietary media such as a CEO blog, should always be carried out in close coordination with corporate communications. The topics of personal communication must harmonize with the company's strategic goals and messages. Interfaces arise, for example, when planning campaigns, using company resources or integrating shared content. Good cooperation and clear agreements ensure that the personal content supports the overall communication while leaving room for individual perspectives.
How closely your personal communication strategy is linked to corporate communication and which teams you coordinate with depends on your position. The following connection is more typical for the board of directors and C-level. Ideally, however, there are also structures and coordination for all other managers. How this happens, for example as a joint action by several people or with your own close team, depends on the company and its structure.
Define subject areas or review them if necessary.
Analyze results and milestones from the past year.
Define new goals and milestones for the coming year.
Annual planning: Include occasions, events, special occasions and product launches.
Determine participants and calculate resources.
This workshop is not only a strategic kick-off, but also creates the basis for collaboration within the team. The board and CEOs work together with their communications managers to develop the priorities and manage implementation over the course of the year.
coordination with corporate communications
Personal communication in social networks, such as bank data LinkedIn, or in other proprietary media such as a CEO blog, should always be carried out in close coordination with corporate communications. The topics of personal communication must harmonize with the company's strategic goals and messages. Interfaces arise, for example, when planning campaigns, using company resources or integrating shared content. Good cooperation and clear agreements ensure that the personal content supports the overall communication while leaving room for individual perspectives.
How closely your personal communication strategy is linked to corporate communication and which teams you coordinate with depends on your position. The following connection is more typical for the board of directors and C-level. Ideally, however, there are also structures and coordination for all other managers. How this happens, for example as a joint action by several people or with your own close team, depends on the company and its structure.