Why are podcasts changing digital marketing?
Posted: Wed Jan 29, 2025 5:17 am
podcast
Having a website and a content strategy on social media and a blog is no longer enough in this saturated digital world. And this is because the way to connect with your prospects is constantly changing , and this is something that companies must be clear about.
In the annual study on digital trends direct mail mortgage marketing carried out by the Spanish agency IAB, a new use for the podcast audio format was pointed out in 2017.
This study stated exactly the following: “Brands will increasingly offer podcast content for interviews and opinion content.”
Well, these predictions were true, as journalist Ana Laura Pérez, in her article “Listening to podcasts, a growing trend” published in the digital newspaper El País, reflects that today podcasts have become the focus of companies to adapt their content strategy , offering their users an audio format that is known by all and that is growing.
[Tweet “Podcasts have become a focus for companies as they seek to adapt their content strategy.”]
Now, even though the tools used have changed, the essence that indicates that marketing consists of seducing someone to do something or buy something has not changed, the essence remains the same.
And when it comes to digital marketing, it is not enough for the content to be quality and meet the basic requirements of the medium. The way in which it is displayed, as well as the way it reaches the public and how much traffic it generates, is also very important.
Nowadays, new technologies and new digital tools, and advertising in general, are part of the many options that exist to create a successful marketing strategy .
This is evident since many well-known brands and even traditional media have decided to use podcasts to reach a larger audience. This is what is expressed in the article “Companies discover a new marketing weapon: podcasts” published in the digital newspaper La Nación.
This article also mentions that podcasts have become great allies when it comes to advertising a product or service. What we need to know is how to get the most out of them.
Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.
[Tweet “Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.”]
In addition, it will open a new channel of communication between you and your audience, giving it personality and making a difference in terms of your projects. This will make your visitors feel identified, thus increasing the popularity of your brand.
Deciding on podcasts brings the advantage that you can express yourself more freely, in a much more personal way, without as many filters as you have to do when writing or recording a video, allowing your audience to get to know you in a much more accessible way.
However, you should not do it in an improvised manner either; it is important that you have a script or write down the important points that you should take into account .
Based on the information already provided, we can say that incorporating podcasts into your content strategy can be the ideal complement to help you achieve your goals.
Among the objectives you can achieve with podcasts are:
Be trending
This is a good opportunity to make a difference from your competition by offering something different, since digital marketing requires constant innovation, which is necessary to connect with your audience.
Take advantage of the fact that this audio format has not yet been widely explored to position yourself as a trending topic.
Using your voice to seduce
We all know that the voice can be an element of seduction even more than written words. In addition to other advantages that this audio format can offer, such as timelessness and multitasking.
Being in the right place at the right time
This is a reality closely linked to digital content strategies, since your audience always wants to know the latest.
Producing a podcast quickly can allow you to capture market share before your competition does.
If, with all these reasons, you still don't feel convinced about the importance of podcasts as a content strategy to change digital marketing and be able to sell your product or service, we have another reason that will surely convince you completely.
That same podcast can also generate income for you directly , if you decide to monetize it.
There are many companies that are willing to pay to incorporate advertising within podcasts, managing the same target audience.
Having a website and a content strategy on social media and a blog is no longer enough in this saturated digital world. And this is because the way to connect with your prospects is constantly changing , and this is something that companies must be clear about.
In the annual study on digital trends direct mail mortgage marketing carried out by the Spanish agency IAB, a new use for the podcast audio format was pointed out in 2017.
This study stated exactly the following: “Brands will increasingly offer podcast content for interviews and opinion content.”
Well, these predictions were true, as journalist Ana Laura Pérez, in her article “Listening to podcasts, a growing trend” published in the digital newspaper El País, reflects that today podcasts have become the focus of companies to adapt their content strategy , offering their users an audio format that is known by all and that is growing.
[Tweet “Podcasts have become a focus for companies as they seek to adapt their content strategy.”]
Now, even though the tools used have changed, the essence that indicates that marketing consists of seducing someone to do something or buy something has not changed, the essence remains the same.
And when it comes to digital marketing, it is not enough for the content to be quality and meet the basic requirements of the medium. The way in which it is displayed, as well as the way it reaches the public and how much traffic it generates, is also very important.
Nowadays, new technologies and new digital tools, and advertising in general, are part of the many options that exist to create a successful marketing strategy .
This is evident since many well-known brands and even traditional media have decided to use podcasts to reach a larger audience. This is what is expressed in the article “Companies discover a new marketing weapon: podcasts” published in the digital newspaper La Nación.
This article also mentions that podcasts have become great allies when it comes to advertising a product or service. What we need to know is how to get the most out of them.
Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.
[Tweet “Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.”]
In addition, it will open a new channel of communication between you and your audience, giving it personality and making a difference in terms of your projects. This will make your visitors feel identified, thus increasing the popularity of your brand.
Deciding on podcasts brings the advantage that you can express yourself more freely, in a much more personal way, without as many filters as you have to do when writing or recording a video, allowing your audience to get to know you in a much more accessible way.
However, you should not do it in an improvised manner either; it is important that you have a script or write down the important points that you should take into account .
Based on the information already provided, we can say that incorporating podcasts into your content strategy can be the ideal complement to help you achieve your goals.
Among the objectives you can achieve with podcasts are:
Be trending
This is a good opportunity to make a difference from your competition by offering something different, since digital marketing requires constant innovation, which is necessary to connect with your audience.
Take advantage of the fact that this audio format has not yet been widely explored to position yourself as a trending topic.
Using your voice to seduce
We all know that the voice can be an element of seduction even more than written words. In addition to other advantages that this audio format can offer, such as timelessness and multitasking.
Being in the right place at the right time
This is a reality closely linked to digital content strategies, since your audience always wants to know the latest.
Producing a podcast quickly can allow you to capture market share before your competition does.
If, with all these reasons, you still don't feel convinced about the importance of podcasts as a content strategy to change digital marketing and be able to sell your product or service, we have another reason that will surely convince you completely.
That same podcast can also generate income for you directly , if you decide to monetize it.
There are many companies that are willing to pay to incorporate advertising within podcasts, managing the same target audience.