Content is a way to attract target audience and convey your USP
Posted: Wed Jan 29, 2025 5:16 am
Select a process automation service that meets all your needs. Develop the service itself to the required format if necessary;
Select a range of products , the sale of which will be the focus when working on MP, rather than selling the entire available range;
Revise the USP so that, despite the longer terms and high cost, the target audience makes a choice in favor of this product.
Let's talk about USP further.
The buyer chooses with his eyes.
In order for your product to be noticed among all the many similar ones, it must stand out .
This can be achieved through content . Use:
eye-catching main photo ;
infographics indicating the main advantages of the product, addressing the buyer’s pain points and questions, showing the effect of owning and using the product;
rich content , if, for example, you are promoting on Ozon;
a correct text description of the product , sweden consumer email list not spammed with keywords and conveying the benefits of the product to the potential buyer.
Even the name of the product should correspond to the content and search queries (it would seem obvious, but no).
Let's say you decide to sell fitness clothing.
Taking 1-2 photos of a product, throwing them into a card, adding an unremarkable description and stopping there is not a solution, because there is already a lot of such content on marketplaces.
Or, let's say you have so many SKUs that there's simply no way to organize a photo shoot for each one in a unique style, and the benefits of the products overlap.
How then to convey your advantages , solve pain points and work through objections of potential clients?
Select a range of products , the sale of which will be the focus when working on MP, rather than selling the entire available range;
Revise the USP so that, despite the longer terms and high cost, the target audience makes a choice in favor of this product.
Let's talk about USP further.
The buyer chooses with his eyes.
In order for your product to be noticed among all the many similar ones, it must stand out .
This can be achieved through content . Use:
eye-catching main photo ;
infographics indicating the main advantages of the product, addressing the buyer’s pain points and questions, showing the effect of owning and using the product;
rich content , if, for example, you are promoting on Ozon;
a correct text description of the product , sweden consumer email list not spammed with keywords and conveying the benefits of the product to the potential buyer.
Even the name of the product should correspond to the content and search queries (it would seem obvious, but no).
Let's say you decide to sell fitness clothing.
Taking 1-2 photos of a product, throwing them into a card, adding an unremarkable description and stopping there is not a solution, because there is already a lot of such content on marketplaces.
Or, let's say you have so many SKUs that there's simply no way to organize a photo shoot for each one in a unique style, and the benefits of the products overlap.
How then to convey your advantages , solve pain points and work through objections of potential clients?