bringing the price of goods "in line with the market
Posted: Wed Jan 29, 2025 5:15 am
Then you need to conduct some kind of A/B testing of the photo : create a product card with different main photos (the price remains the same), launch the ad. For the test to be indicative, the product must have at least 10 positive reviews, each photo must collect at least 5-10 thousand impressions (the more popular the category, the more impressions), and the display location must be approximately the same.
Next, compare the CTR of the cards and choose the winning photo.
By the way, the obtained CTR can and should be used when calculating the promotion budget.
When a product that is absolutely similar, in the buyer’s opinion, costs more than its competitors, it will, of course, lose to them: the buyer simply won’t choose it.
increasing the rating of the product card
This is not about any kind of cheating: experience shows sri lanka consumer email list that for a successful conversion into a sale, the product card rating should not fall below 4.5, provided that the product has at least 10 good reviews (the more, the better, but practice shows that it is definitely not less than 10).
Otherwise, the product simply will not withstand competition with more successful analogues.
Next, compare the CTR of the cards and choose the winning photo.
By the way, the obtained CTR can and should be used when calculating the promotion budget.
When a product that is absolutely similar, in the buyer’s opinion, costs more than its competitors, it will, of course, lose to them: the buyer simply won’t choose it.
increasing the rating of the product card
This is not about any kind of cheating: experience shows sri lanka consumer email list that for a successful conversion into a sale, the product card rating should not fall below 4.5, provided that the product has at least 10 good reviews (the more, the better, but practice shows that it is definitely not less than 10).
Otherwise, the product simply will not withstand competition with more successful analogues.