What is Educational Marketing for?
Posted: Wed Jan 29, 2025 5:14 am
On the other hand, among the benefits that inbound marketing offers to educational centers, we can mention:
-Generates a greater number of visits to the institution's website.
-Attract the right audience . There is no waste of investment.
-Achieve the loyalty of current clients (students and family members)
– It enhances the institution’s reputation .
-Improves internal communication processes .
-Expands brand exposure among the diabetes mailing list target audience .
-Contributes to the gain of new students .
At GenWords we have a long history of working with the education sector. We specialize in the use of content marketing and inbound marketing strategies to ensure the quality of those who approach your institution with interest.
what-is-educational-marketing
Educational marketing designs strategies that go beyond promoting the educational services of an institution; it attempts to educate and guide.
To do this, they are responsible for maintaining adequate interaction with the public. In this sense, it is essential to analyze the behavior of each Buyer Persona , taking into account what they are looking for, their desires and needs .
Educational marketing designs strategies to promote an institution's educational services.
But what can be achieved with educational marketing?
When implemented properly, you can gain benefits such as:
1. Positioning (first step to gaining new students): By identifying what your target audience needs, you can offer them the right content. In this way, you will gain their attention and consideration for future purchasing decisions.
2. Effective communication: to achieve effective communication, tools such as:
– Email marketing : This is an effective medium that everyone uses today to connect directly with their community. Email marketing is effective for transmitting reminders, agendas, news and valuable educational content.
Through this you can:
Obtain feedback from users regarding the services offered.
Promote the institution and its services.
Increase sales.
Keeping in touch with customers.
Share news and updates.
Get feedback.
Generate engagement , etc.
-Social networks: networks allow direct contact with people, which contributes to creating a more fluid connection and communication between the company and its users.
Through social networks, it is easier for people to express their concerns, comments, complaints, etc.; to which they can receive instant responses.
3. Satisfied customers: A good educational marketing strategy will allow:
-The loyalty of students and families who will become promoters of the institution .
-The consolidation of the institution's culture in teachers, students and families.
4. Ideal services: all the information obtained in relation to the desires and needs of your market will allow you to create successful educational offers . This is achieved through data collection in landing page forms, for example.
How to apply Digital Marketing in the Education Sector
Nowadays, marketing strategies for educational institutions have become increasingly competitive, due to the challenges that this sector represents.
To begin applying Inbound Marketing in the educational sector, try to address these aspects:
1. Make sure you have an optimized website
This means that your website must have the right content and be optimized for search engines so that potential students can find you.
Also, share student testimonials: Testimonials are always an effective way to show your potential customers why they should choose your institution.
To do this, you can record the testimony of a satisfied student talking about the qualities of the educational center. You can also make a video in which a former student comments on his experience and how it has benefited him in the workplace.
It is also advisable to make videos of the institution, its activities and environment. It has been proven that the impact generated by videos is greater than that of photographs or texts; and even more so if we are talking about the educational sector.
2. Maintain interaction with students on social networks
Nowadays, millions of people use social networks, especially young people. This has made them mandatory channels to strengthen the relationship between educational institutions and students.
Some of the most used networks are:
Facebook
Instagram
LinkedIn
Twitter
Youtube , etc.
Through networks, schools or universities have the possibility of transmitting information of interest .
For example:
New blog content.
Communicate announcements, event schedules or news.
Clarify the concerns of parents or guardians.
Strengthen the institution's culture with students.
Make sure you take advantage of social media, not only as a means of promotion, but also to build relationships and maintain good communication with your student community and potential clients.
3. Invest in Google Ads
Nowadays, before making a purchase, any user “googles” it before making it. This habit is almost a rule for decisions in the educational field. And it is not done once, but many searches are made before making the decision to approach an educational center for more information.
The process to convert a student is long, but the first step is definitely in the search engines.
In addition, it is an industry where there is a lot of competition. It is not enough to make efforts in On Page SEO and Guestblogging. You have to get ahead and for this there is the possibility of making advertising guidelines on Google , which means that you can appear in the first places when searches related to your educational area are made .
-Generates a greater number of visits to the institution's website.
-Attract the right audience . There is no waste of investment.
-Achieve the loyalty of current clients (students and family members)
– It enhances the institution’s reputation .
-Improves internal communication processes .
-Expands brand exposure among the diabetes mailing list target audience .
-Contributes to the gain of new students .
At GenWords we have a long history of working with the education sector. We specialize in the use of content marketing and inbound marketing strategies to ensure the quality of those who approach your institution with interest.
what-is-educational-marketing
Educational marketing designs strategies that go beyond promoting the educational services of an institution; it attempts to educate and guide.
To do this, they are responsible for maintaining adequate interaction with the public. In this sense, it is essential to analyze the behavior of each Buyer Persona , taking into account what they are looking for, their desires and needs .
Educational marketing designs strategies to promote an institution's educational services.
But what can be achieved with educational marketing?
When implemented properly, you can gain benefits such as:
1. Positioning (first step to gaining new students): By identifying what your target audience needs, you can offer them the right content. In this way, you will gain their attention and consideration for future purchasing decisions.
2. Effective communication: to achieve effective communication, tools such as:
– Email marketing : This is an effective medium that everyone uses today to connect directly with their community. Email marketing is effective for transmitting reminders, agendas, news and valuable educational content.
Through this you can:
Obtain feedback from users regarding the services offered.
Promote the institution and its services.
Increase sales.
Keeping in touch with customers.
Share news and updates.
Get feedback.
Generate engagement , etc.
-Social networks: networks allow direct contact with people, which contributes to creating a more fluid connection and communication between the company and its users.
Through social networks, it is easier for people to express their concerns, comments, complaints, etc.; to which they can receive instant responses.
3. Satisfied customers: A good educational marketing strategy will allow:
-The loyalty of students and families who will become promoters of the institution .
-The consolidation of the institution's culture in teachers, students and families.
4. Ideal services: all the information obtained in relation to the desires and needs of your market will allow you to create successful educational offers . This is achieved through data collection in landing page forms, for example.
How to apply Digital Marketing in the Education Sector
Nowadays, marketing strategies for educational institutions have become increasingly competitive, due to the challenges that this sector represents.
To begin applying Inbound Marketing in the educational sector, try to address these aspects:
1. Make sure you have an optimized website
This means that your website must have the right content and be optimized for search engines so that potential students can find you.
Also, share student testimonials: Testimonials are always an effective way to show your potential customers why they should choose your institution.
To do this, you can record the testimony of a satisfied student talking about the qualities of the educational center. You can also make a video in which a former student comments on his experience and how it has benefited him in the workplace.
It is also advisable to make videos of the institution, its activities and environment. It has been proven that the impact generated by videos is greater than that of photographs or texts; and even more so if we are talking about the educational sector.
2. Maintain interaction with students on social networks
Nowadays, millions of people use social networks, especially young people. This has made them mandatory channels to strengthen the relationship between educational institutions and students.
Some of the most used networks are:
Youtube , etc.
Through networks, schools or universities have the possibility of transmitting information of interest .
For example:
New blog content.
Communicate announcements, event schedules or news.
Clarify the concerns of parents or guardians.
Strengthen the institution's culture with students.
Make sure you take advantage of social media, not only as a means of promotion, but also to build relationships and maintain good communication with your student community and potential clients.
3. Invest in Google Ads
Nowadays, before making a purchase, any user “googles” it before making it. This habit is almost a rule for decisions in the educational field. And it is not done once, but many searches are made before making the decision to approach an educational center for more information.
The process to convert a student is long, but the first step is definitely in the search engines.
In addition, it is an industry where there is a lot of competition. It is not enough to make efforts in On Page SEO and Guestblogging. You have to get ahead and for this there is the possibility of making advertising guidelines on Google , which means that you can appear in the first places when searches related to your educational area are made .