assume you’re using Google Analytics. While the Google Analytics interface isn’t available in China without a VPN, it can still gather usage data from within China.
Optionally, we recommend you use Baidu’s analytics tool as well, especially if you’re advertising on Baidu.
Transcreating Chinese Website Content
Now, in the section above, we got the design, development, and hosting out of the way. In case you need more details, check the China Digital Marketing 101 guide.
Content is king!
Content attracts traffic via organic search.
Content persuades users to move on to the next step.
For website transcreation, we spend at least 90% of our efforts on the content.
TRANSCREATING THE FIRST CONTENT
We recommend that you at least translate all the germany phone number list essential content for helping Chinese readers understand your business and then take the next step. That next step may be an on-site purchase, contacting you via a lead form, following your WeChat account, etc.
Plus, if you are selling a product or service that is quite complicated and of high value, you should create even more content—enough to help your future customers learn enough to feel comfortable buying from you and using your product/service.
However, not all of this content needs to be created upfront. You can start with the essentials and then build up from there.
To start, all you need to do is create a spreadsheet with a list of pages. For each page, you need to know the
page topic,
keyword targeted, and
source material(s).
The Topics