Traditional advertising channels with high efficiency
Posted: Wed Jan 29, 2025 4:19 am
You can promote the site using classic channels.
Outdoor advertising structures
As a rule, all outdoor advertising impresses potential buyers with its impressive format. A person sees these huge billboards with bright pictures every day, and sometimes several times a day, which certainly stick in his memory. In addition, it has been established that the more often we see advertising from one company, the more automotive mailing list we trust it.
Outdoor advertising structures
Advantages - if the advertising message (picture, text) is composed correctly, outdoor advertising can bring you many more buyers than the same advertising placed on television. Of course, you need to understand that this is unlikely to be feasible by installing one billboard in a city with a population of over a million. An exception may be a banner mounted next to an office or store. Then it will attract the attention of potential buyers passing or driving by, and they will definitely come to you.
On the downside, you have incorrectly modeled the real situation and have not conveyed the feelings and emotions that a person should experience after purchasing your product. Be prepared for the fact that this advertising budget will not pay off and will not attract customers to you.
Printed advertising materials
There are currently a huge number of examples of printed advertising. There are publications with a circulation of several hundred thousand, and there are also small newspapers or magazines published in only 100 or 300 copies. Both can be quite effective if the information is addressed to the right target audience.
Printed advertising materials
What are the advantages of printed advertising? Firstly, a bright, eye-catching picture. Secondly, a person, buying a newspaper or magazine, reads it at a convenient time for him, can return to the pages that interested him most. He can also immediately dial the company's phone number and ask all the questions.
Later, he looks through the magazine again, which increases the likelihood that he will notice your advertisement and show interest in the product you offer. In addition, people are mostly in a more relaxed state and in a good mood while reading the press, which means that the chances of them making purchases in the future increase several times.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The disadvantages include the wrong choice of print advertising format: line, module, article. Not only the type, but also the location is important. For example, information about a vacancy is placed in a small black and white module at the very bottom of a newspaper page in the middle of the publication. Most likely, you will have to submit an ad several times before one of the potential candidates notices it.
The answer to why your print advertising is ineffective may be quite simple: the wrong target audience and unselling ad copy.
Outdoor advertising structures
As a rule, all outdoor advertising impresses potential buyers with its impressive format. A person sees these huge billboards with bright pictures every day, and sometimes several times a day, which certainly stick in his memory. In addition, it has been established that the more often we see advertising from one company, the more automotive mailing list we trust it.
Outdoor advertising structures
Advantages - if the advertising message (picture, text) is composed correctly, outdoor advertising can bring you many more buyers than the same advertising placed on television. Of course, you need to understand that this is unlikely to be feasible by installing one billboard in a city with a population of over a million. An exception may be a banner mounted next to an office or store. Then it will attract the attention of potential buyers passing or driving by, and they will definitely come to you.
On the downside, you have incorrectly modeled the real situation and have not conveyed the feelings and emotions that a person should experience after purchasing your product. Be prepared for the fact that this advertising budget will not pay off and will not attract customers to you.
Printed advertising materials
There are currently a huge number of examples of printed advertising. There are publications with a circulation of several hundred thousand, and there are also small newspapers or magazines published in only 100 or 300 copies. Both can be quite effective if the information is addressed to the right target audience.
Printed advertising materials
What are the advantages of printed advertising? Firstly, a bright, eye-catching picture. Secondly, a person, buying a newspaper or magazine, reads it at a convenient time for him, can return to the pages that interested him most. He can also immediately dial the company's phone number and ask all the questions.
Later, he looks through the magazine again, which increases the likelihood that he will notice your advertisement and show interest in the product you offer. In addition, people are mostly in a more relaxed state and in a good mood while reading the press, which means that the chances of them making purchases in the future increase several times.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The disadvantages include the wrong choice of print advertising format: line, module, article. Not only the type, but also the location is important. For example, information about a vacancy is placed in a small black and white module at the very bottom of a newspaper page in the middle of the publication. Most likely, you will have to submit an ad several times before one of the potential candidates notices it.
The answer to why your print advertising is ineffective may be quite simple: the wrong target audience and unselling ad copy.