Work On Your Sales Skills
Posted: Wed Jan 29, 2025 4:07 am
If you sell real estate, you know you eventually end up with buyers who make you think: “I’ve shown you 26 houses. Just make an offer and buy one already and get off my case.” But that mentality is exactly why some people really suck at selling real estate.
How To NOT Suck At Selling Real Estate:
You Have to Care About Your Clients
You have to genuinely care because your clients can pick up on whether you care or you don’t. There’s a reason that salespeople use the phrase, “commission breath.” There’s nothing that will make you more unsuccessful than commission breath. Unfortunately, it can be difficult to care about prospects if you only care about yourself.
Start with a foundation of really trying to listen to your clients. Listen to what they truly want, because most of the time, your buyer does not actually want a three-bedroom, two-bathroom house for $250,000. What they really want is an awesome kitchen because they love to cook. What they really want is that ocean view because they’ve worked hard their whole life, and they want something pretty to look at. What they really want is a fenced-in backyard because their dog is the most important member of their family.
Learn to Prospect More Effectively
I could go on and on about the reasons that you need to south korea telegram data prospect. But at the end of the day, if you are not prospecting, then you are creating desperation for yourself. If you only have a certain limited number of deals, it becomes incredibly important to close each deal. If you have unlimited opportunity in your pipeline, then you’ll never worry when a deal falls apart, because you have so many other opportunities that are coming up.
You have to get on the phone. It’s the best way to prospect in terms of time efficiency, and it’s the easiest way to reach people. Your phone already has a ton of contacts. You can call every single person on your phone and ask them how they’re doing. Let them talk about whatever they want. Be sure that by the end of the conversation, you let them know that you sell real estate. Ask them directly: “If you hear of anyone who is thinking of buying or selling, will you please send them my way?”
Sales skills include prospecting, and it also includes asking qualifying questions. You must find out what your client needs by asking them questions. Use discovery calls to your advantage to get all the information that you need. Are the dog and the fenced-in backyard the most important thing to them? What is their timeframe? Are they a qualified buyer with a pre-qualification letter?
How To NOT Suck At Selling Real Estate:
You Have to Care About Your Clients
You have to genuinely care because your clients can pick up on whether you care or you don’t. There’s a reason that salespeople use the phrase, “commission breath.” There’s nothing that will make you more unsuccessful than commission breath. Unfortunately, it can be difficult to care about prospects if you only care about yourself.
Start with a foundation of really trying to listen to your clients. Listen to what they truly want, because most of the time, your buyer does not actually want a three-bedroom, two-bathroom house for $250,000. What they really want is an awesome kitchen because they love to cook. What they really want is that ocean view because they’ve worked hard their whole life, and they want something pretty to look at. What they really want is a fenced-in backyard because their dog is the most important member of their family.
Learn to Prospect More Effectively
I could go on and on about the reasons that you need to south korea telegram data prospect. But at the end of the day, if you are not prospecting, then you are creating desperation for yourself. If you only have a certain limited number of deals, it becomes incredibly important to close each deal. If you have unlimited opportunity in your pipeline, then you’ll never worry when a deal falls apart, because you have so many other opportunities that are coming up.
You have to get on the phone. It’s the best way to prospect in terms of time efficiency, and it’s the easiest way to reach people. Your phone already has a ton of contacts. You can call every single person on your phone and ask them how they’re doing. Let them talk about whatever they want. Be sure that by the end of the conversation, you let them know that you sell real estate. Ask them directly: “If you hear of anyone who is thinking of buying or selling, will you please send them my way?”
Sales skills include prospecting, and it also includes asking qualifying questions. You must find out what your client needs by asking them questions. Use discovery calls to your advantage to get all the information that you need. Are the dog and the fenced-in backyard the most important thing to them? What is their timeframe? Are they a qualified buyer with a pre-qualification letter?