Tracking Audience Online and Offline

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CRM and Web Analytics :
Speaker: Andrey Sverdlov, AT Internet

A report on building end-to-end analytics at a major French mobile operator. The specialists used a unique identifier (phone number) to record both online and offline interactions (salon visits). Then, using the interaction data, clients were divided into segments, and personalized communication was built with each client of the company through various communication channels (email, sms, push, website, etc.).

Call center operators and consultants in communication stores had access to the interaction data. This made communication with the client more personalized, since the manager had data on the visitor's previous contacts (visiting the site, calling the call center, visiting a point of sale, etc.).

Practice of using Measurement Protocol
Speaker:
Dmitry Kolotov
, WebProfiters company

An applied report on the use of Measurement Protocol singapore consumer email list and possible errors when working with it with step-by-step instructions will be useful for those who work with this tool or are just planning to implement it.





Mistakes, insights and solutions from product analytics
Speaker:
Ilya Krasinsky
, AppCraft company

The presentation touched not so much on the digital segment as on analytics in general and its development prospects. The main idea is that any work in the digital sphere should be considered from a business perspective. In this way, it is possible to find bottlenecks in business processes, correcting which can increase the business many times over. For some, this may be work on landing page conversion, for others — cheaper suppliers, etc.
That is, do not focus on digital, but try to look at the whole picture as a whole.