Demand Generation: A Beginner's Guide
Posted: Wed Jan 29, 2025 3:42 am
What is generation demand ? How is it different from inbound marketing? Why has it received so much attention lately? And why should you learn more about it?
You will be able to find answers to these and many other questions about demand generation in this article. The process of demand generation will be divided into three components, each of which will be considered separately. In addition, you will be provided with an algorithm for launching demand generation, consisting of only 7 steps, so you can master and launch this process today.
What is demand generation?
Demand generation is a process that encompasses marketing strategies aimed at increasing brand awareness and interest in its products.
It is a term that includes both social media marketing hungary phone number data activities and inbound marketing, email marketing, real-world marketing, and various customer retention strategies.
However, it does not apply to advertising and PR.
There are two points in this definition that need to be looked at more closely:
1. Increased recognition
One part of demand generation is the activity of spreading the word that your company and product exist. This can be done through content marketing and SEO, social media, affiliate marketing, etc.
2. Increased interest
Once people know about your existence, you should put into action the algorithm of transmitting to these people the values of the company, the value of your product. Agree, if you do not need a CRM platform, why should you care that the Salesforce service is so widely known.
You can generate engagement through all of the channels mentioned above, but email marketing and customer retention should also be added to the list.
You will be able to find answers to these and many other questions about demand generation in this article. The process of demand generation will be divided into three components, each of which will be considered separately. In addition, you will be provided with an algorithm for launching demand generation, consisting of only 7 steps, so you can master and launch this process today.
What is demand generation?
Demand generation is a process that encompasses marketing strategies aimed at increasing brand awareness and interest in its products.
It is a term that includes both social media marketing hungary phone number data activities and inbound marketing, email marketing, real-world marketing, and various customer retention strategies.
However, it does not apply to advertising and PR.
There are two points in this definition that need to be looked at more closely:
1. Increased recognition
One part of demand generation is the activity of spreading the word that your company and product exist. This can be done through content marketing and SEO, social media, affiliate marketing, etc.
2. Increased interest
Once people know about your existence, you should put into action the algorithm of transmitting to these people the values of the company, the value of your product. Agree, if you do not need a CRM platform, why should you care that the Salesforce service is so widely known.
You can generate engagement through all of the channels mentioned above, but email marketing and customer retention should also be added to the list.