Relationship Marketing: how to stay close to your customers
Posted: Sun Dec 22, 2024 7:08 am
You've probably heard of relationship marketing, but are you sure what it is or how it applies?
It is a fact that all companies seek to increase their sales or consolidate their name in the market. There are many ways to achieve this goal, but currently one strategy has gained prominence and is the one you will probably invest in after reading this text.
Relationship marketing is a way to build customer loyalty. In an increasingly competitive world, regardless of your area of activity, promoting your products requires more creativity and new ways to “break through” this barrier to competition.
So, both to win new customers and to strengthen vietnam viral telegram your relationship with them, it is possible to offer benefits that involve a set of actions, which can delight those who consume your product and make them choose it over all the others.
More than consumers, passionate and defenders of your brand!
If you start to walk side by side with your customers and collect the feedback they give you, it becomes easier to know what is not working and how to optimize the quality of products or services. This is relationship marketing! It is precisely creating a bridge through which it is possible to obtain honest information that is useful for your change.
This way, you also stay aware of what people expect from your brand, allowing you to offer more accurate responses and consequently establishing the famous “word of mouth marketing”, which is nothing more, nothing less, than people who like what you offer so much that they start recommending it to others around them. Even without you mentioning this type of attitude.
The basis of any action you plan lies in the database related to your customers. It is through this information that you will identify how consumers act, for example in the case of e-commerce: which ones make purchases most frequently, what they buy most relevantly, at what times, etc.
These customers need treatment that sets them apart from the rest. Follow up carefully to strengthen the relationship. Once you know who stands out and likes your brand, you can:
make contact by offering promotions for specific products, considering your behavior;
congratulate on special dates;
conduct research to get an idea of what they think about the quality of products and services;
create a plan of gifts and/or benefits that make them feel special and that value or encourage their return!
Invest, but measure and pay attention to the results
As we mentioned, feedback is part of the basis of relationship marketing. So there is no point in firing off actions that you believe are useful if you do not conduct an in-depth analysis of the data. It would be like shouting at your audience without listening to what they have to say in response!
To continue with the strategy, once it has been developed and can work for the segment, compare the periods prior to the relationship marketing actions. Assess whether there was any positive change, to continue investing, or negative, to outline other ideas.
Also consider return on investment, or ROI. This metric looks at total sales minus the costs of running the campaigns.
Invest in a good customer service, especially on social media. Respond to questions and complaints frequently, and be sure to interact with comments that are either compliments or observations. More than ever, consumers are present on customer service channels and like to be treated politely, which for some brands is warm and fun, fast and interactive. It is advisable to maintain this relationship with a minimum response time of 24 hours.
Be present throughout your consumer’s journey. There’s no point in “winning them over” and then forgetting about them. Your campaigns need to be frequent and so should your contact. A happy customer is a loyal customer, and a loyal customer is, in most cases, a long-term customer who supports the brand.
It is a fact that all companies seek to increase their sales or consolidate their name in the market. There are many ways to achieve this goal, but currently one strategy has gained prominence and is the one you will probably invest in after reading this text.
Relationship marketing is a way to build customer loyalty. In an increasingly competitive world, regardless of your area of activity, promoting your products requires more creativity and new ways to “break through” this barrier to competition.
So, both to win new customers and to strengthen vietnam viral telegram your relationship with them, it is possible to offer benefits that involve a set of actions, which can delight those who consume your product and make them choose it over all the others.
More than consumers, passionate and defenders of your brand!
If you start to walk side by side with your customers and collect the feedback they give you, it becomes easier to know what is not working and how to optimize the quality of products or services. This is relationship marketing! It is precisely creating a bridge through which it is possible to obtain honest information that is useful for your change.
This way, you also stay aware of what people expect from your brand, allowing you to offer more accurate responses and consequently establishing the famous “word of mouth marketing”, which is nothing more, nothing less, than people who like what you offer so much that they start recommending it to others around them. Even without you mentioning this type of attitude.
The basis of any action you plan lies in the database related to your customers. It is through this information that you will identify how consumers act, for example in the case of e-commerce: which ones make purchases most frequently, what they buy most relevantly, at what times, etc.
These customers need treatment that sets them apart from the rest. Follow up carefully to strengthen the relationship. Once you know who stands out and likes your brand, you can:
make contact by offering promotions for specific products, considering your behavior;
congratulate on special dates;
conduct research to get an idea of what they think about the quality of products and services;
create a plan of gifts and/or benefits that make them feel special and that value or encourage their return!
Invest, but measure and pay attention to the results
As we mentioned, feedback is part of the basis of relationship marketing. So there is no point in firing off actions that you believe are useful if you do not conduct an in-depth analysis of the data. It would be like shouting at your audience without listening to what they have to say in response!
To continue with the strategy, once it has been developed and can work for the segment, compare the periods prior to the relationship marketing actions. Assess whether there was any positive change, to continue investing, or negative, to outline other ideas.
Also consider return on investment, or ROI. This metric looks at total sales minus the costs of running the campaigns.
Invest in a good customer service, especially on social media. Respond to questions and complaints frequently, and be sure to interact with comments that are either compliments or observations. More than ever, consumers are present on customer service channels and like to be treated politely, which for some brands is warm and fun, fast and interactive. It is advisable to maintain this relationship with a minimum response time of 24 hours.
Be present throughout your consumer’s journey. There’s no point in “winning them over” and then forgetting about them. Your campaigns need to be frequent and so should your contact. A happy customer is a loyal customer, and a loyal customer is, in most cases, a long-term customer who supports the brand.