What is cognitive bias? + many examples
Posted: Wed Jan 29, 2025 3:32 am
As an entrepreneur, decisions can have major consequences. Therefore, you make important decisions rationally. Right? No unfortunately, entrepreneurs are also human beings and they are influenced by cognitive biases. Therefore, learn (re)to know the most important cognitive biases and take advantage of them, your customers are also influenced by them.
What is the meaning of bias in psychology?
A psychological or cognitive bias is a mental fallacy (Tversky & Kahneman, 1972).
Our brain finds it difficult to process information that comes in objectively. To reach a decision as quickly as possible at that moment, your brain prefers to take a mental shortcut. In cognitive bias, we see argentina mobile numbers list a systematic pattern of deviating from the norm when making a judgment or decision. Individuals thereby create their own subjective truth from the objective information they receive (Haselton, Nettle & Andrews, 2005).
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Why does our brain do this?
So much information comes at our brains every day that we want to process this information, if at all possible, as quickly as possible. And this does not always go well. Then we have a cognitive bias. Wanting to simplify all that information causes us to no longer evaluate objectively. At times when speed is more important than accuracy, cognitive bias will be around the corner (Tversky & Kahneman, 1974).
Cognitive biases can also arise because our information is incomplete, and therefore we want to rely on the heuristics we know. Heuristics also make use of mental shortcuts. In this way, quick judgments are made about the possibility of uncertain events (Baumeister & Bushman, 2010).
What is the meaning of bias in psychology?
A psychological or cognitive bias is a mental fallacy (Tversky & Kahneman, 1972).
Our brain finds it difficult to process information that comes in objectively. To reach a decision as quickly as possible at that moment, your brain prefers to take a mental shortcut. In cognitive bias, we see argentina mobile numbers list a systematic pattern of deviating from the norm when making a judgment or decision. Individuals thereby create their own subjective truth from the objective information they receive (Haselton, Nettle & Andrews, 2005).
Meeting disappointing results from your online marketing?
Request the free performance scan
Do the scan
Why does our brain do this?
So much information comes at our brains every day that we want to process this information, if at all possible, as quickly as possible. And this does not always go well. Then we have a cognitive bias. Wanting to simplify all that information causes us to no longer evaluate objectively. At times when speed is more important than accuracy, cognitive bias will be around the corner (Tversky & Kahneman, 1974).
Cognitive biases can also arise because our information is incomplete, and therefore we want to rely on the heuristics we know. Heuristics also make use of mental shortcuts. In this way, quick judgments are made about the possibility of uncertain events (Baumeister & Bushman, 2010).