Main Mistakes in Attracting Clients to a Beauty Salon
Posted: Wed Jan 29, 2025 3:23 am
Want to scare away all your clients? Then be too pushy: it is understandable that when a businesswoman comes to you for a haircut, unobtrusively offer her a manicure. But do not congratulate her cat on her birthday, send 10 emails a day with an offer to come for a massage with huge snails. Such stalking, like in Hollywood horror films, will make even a regular client leave you.
Avoiding your clients in a non-working at&t email list environment. Your salon's success is definitely not guaranteed if you run away from clients when you meet them by chance on the street or in a store. Of course, it is necessary to maintain subordination: say hello tactfully and smile in a friendly manner, that's all that is required of you when you meet a client in an informal setting.
You can resort to any methods to attract clients to a beauty salon, but they will not work if you have a mess and unsanitary conditions. Agree, the salon will get a "luxurious" reputation when the master, not observing simple sanitary standards, brings in an infection, simply shaving the back of the client's head with a machine.
Trying to please absolutely all clients of a beauty salon , spending all your time, money and nerves on it. Of course, you can close the establishment 30 minutes later than scheduled if you need to finish servicing a client. However, when you work without rest, because of a busy schedule you have stopped seeing your family, then maybe it’s enough to take clients on weekends, offering them a 50% discount? No one will appreciate this approach and will not give you a reward for increased efficiency to the detriment of their interests.
Neglect professional development. Do you think that all kinds of trainings are a waste of time? Are you still doing classic blood-red manicures? Do you even know that your competitors have mastered the technique of painting, sculpting and other nail art? You don’t need to be a fortune teller to understand: in the near future, all your clients will happily run to their direct competitors, who will offer them cutting-edge innovations.
Avoiding your clients in a non-working at&t email list environment. Your salon's success is definitely not guaranteed if you run away from clients when you meet them by chance on the street or in a store. Of course, it is necessary to maintain subordination: say hello tactfully and smile in a friendly manner, that's all that is required of you when you meet a client in an informal setting.
You can resort to any methods to attract clients to a beauty salon, but they will not work if you have a mess and unsanitary conditions. Agree, the salon will get a "luxurious" reputation when the master, not observing simple sanitary standards, brings in an infection, simply shaving the back of the client's head with a machine.
Trying to please absolutely all clients of a beauty salon , spending all your time, money and nerves on it. Of course, you can close the establishment 30 minutes later than scheduled if you need to finish servicing a client. However, when you work without rest, because of a busy schedule you have stopped seeing your family, then maybe it’s enough to take clients on weekends, offering them a 50% discount? No one will appreciate this approach and will not give you a reward for increased efficiency to the detriment of their interests.
Neglect professional development. Do you think that all kinds of trainings are a waste of time? Are you still doing classic blood-red manicures? Do you even know that your competitors have mastered the technique of painting, sculpting and other nail art? You don’t need to be a fortune teller to understand: in the near future, all your clients will happily run to their direct competitors, who will offer them cutting-edge innovations.