1. Conduct market research
2. Identify your buyer persona
3. Define your graphic charter
4. Encourage your community on social media
5. Find clients with LinkedIn™
Create a website and take care of its referencing
7. Promote your business with advertising
8. Publish articles on your blog
9. Collect and distribute customer feedback
10. Prospecting the right way
11. Preparation of work meetings
12. Train your sales and marketing teams
Finding clients to close
Finding clients to sum up in 5 questions
Are you a self-employed entrepreneur, freelancer or company manager struggling to find new clients? Has your turnover been stagnating for months? Do you feel like your competition is unbeatable? To find your first clients or renew your btob clientele, you are interested in learning about the methods and strategies that work. Proinfluent reveals 12 expert tips on how to find btob clients.
Finding Clients: 12 Tips for Finding BTOB Clients
Finding clients in 12 steps:
Conducting market research;
Identify your buyer persona;
Define your graphic charter;
Engage your community with social media;
Finding Clients with LinkedIn™ ;
Create your website and work on your referencing;
Promote your business with advertising;
Publish articles on your blog;
Collect and distribute customer feedback;
Prospecting the right way;
Prepare work meetings;
Train your sales and marketing teams.
1. Conduct market research
First of all, to find prospects and customers, you need to be able to differentiate yourself from the competition and offer more attractive products, offers or services. To do this, it is essential to conduct market research. Anyone, even a self-employed person, can and should conduct market research before setting up a company.
Thus, the objective is to be able to answer each of the following questions:
The sector of activity
How is the market in the target sector?
Is it stable or seasonal? Is the future bright for this field of activity?
What are the latest tools and innovations?
The competition
Who are your direct competitors? What are their offerings? How are they positioned in terms of price?
What is your turnover? How many employees do you have? What prospecting strategies do you use to raise awareness?
Do you have physical sales points to contact your customers, or do you use a website?
Finding clients
Clients
What are the common characteristics of customers (geographic location, age range, field of activity, etc.)
What are their motivations and constraints? What is their purchasing behavior?
What are the strengths and weaknesses of the product or service?
When doing market research, you are not directly looking for customers, however, the answers you get will help determine:
The places (physical or digital) where to focus prospecting;
What sales and marketing speech to use;
How to stand out from the competition and make a splash;
What are the business development tools and strategies to adopt based on your sector and your prospects?
Market research and, above all, understanding the objectives are the keys to success for all companies. It is the starting point for defining the strategy to adopt in order to gain notoriety among your prospects!
2. Identify your buyer persona
Identifying your buyer persona is indeed an essential step in finding new customers. It involves creating a portrait of your typical customer and attributing as many characteristics as possible to them. The goal? Identifying their purchasing motivations, expectations, needs, but also their limitations and the prospecting methods to which they are sensitive.
Therefore, it allows the person to know precisely their objective and the resources they must use to achieve it.
To define your ideal target customer, gather information in your database brazil whatsapp number data (CRM tool) to establish an average of your customers. Then ask yourself:
What is my target age range?
Are you married, single, with or without children?
What is your occupation and financial situation?
What is your problem and how do you try to solve it?
Do you have daily habits?
Finding clients
Try to understand your target audience and their purchasing behavior. This way you will know which resources to exploit to boost your sales and sign new contracts.
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A LinkedIn™ profile
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Want to learn more about buyer personas? Read our article on the topic here .
3. Define your graphic charter